Can’t wait for the Groundswell

Posted on October 9, 2007 by Christine Perkett
Filed Under Analysts, Social Media & Networking | View Comments

Forrester Research analysts/bloggers Charlene Li and Josh Bernoff will be announcing the winners of their Groundswell Awards this week and we can’t wait. Not because we submitted clients but because we are genuinely interested in what’s happening out there with social networking and technologies.

The winners will be announced at the Forrester Consumer Forum, taking place October 11 and 12 in Chicago. You can read a sneak peek from some of the entries in Josh’s September 17 blog entry, “Insight from 78 Social Media Projects.”

While B2C is well on its way with social media success, our clients are constantly asking us who’s doing what with social media, what the results have been, who’s doing it well and who’s not – especially in the B2B space. If you have great examples or articles to share, please let us know. For now, it seems everyone in B2B is stumbling around in the dark looking for the light! Agree? Disagree? Know a company who’s figured it all out when it comes to social networking for B2B? Please, share!

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Tags: Analysts, B2B, Charlene Li, Forrester Research, Groundswell, Josh Bernoff, Social Media & Networking

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View Comments to “Can’t wait for the Groundswell”

Josh Bernoff on October 11th, 2007 10:51 pm

The awards winners are now live at http://www.forrester.com/groundswell.

As for B2B, we have one winner in that category: salesforce.com. There are notably few examples — I’m still working on finding some.
Josh Bernoff on December 28th, 2009 6:47 pm

The awards winners are now live at http://www.forrester.com/groundswell.

As for B2B, we have one winner in that category: salesforce.com. There are notably few examples — I'm still working on finding some.