The team here is really excited to be working with the TechCrunch gang, and their co-host IDG Ventures, to bring the respected MeetUp parties to Boston November 16. We have been busy over the last month or so planning venues, confirming sponsors and brainstorming with Jeanne Logozzo to pull the MeetUp 11 party together. We’re proud to welcome Mike Arrington, Heather Harde and new Co-Editor Erick Schonfeld to our beautiful city and we intend to work very hard to help them make this the best TechCrunch event yet.
Like last time, PerkettPR will be in full force with a thirst-quenching station. We hope to see you all there! If you are interested in sponsorships, let us know or contact Jeanne directly.
Don’t forget, the MeetUps tend to sell out rather quickly so watch the site today to get yours – the first 250 will be available today through EventBrite.
Date: November 16, 2007
Time: 6 – 11 pm
Location: The Estate; 1 Boylston Place (Maps: Google / Microsoft / Yahoo)
Register here through EventBrite, based on availability
Today’s high school students have grown up online. The Facebook/MySpace/YouTube generation now has another new online destination: their future college. We’re not talking about attending college – no one wants to miss the real thing – but rather, maximizing their time and budgets to meet with a myriad of colleges across the country before choosing the right one.
With the average student-to-counselor ratio in US high schools at 315:1, students could use some additional guidance around which colleges to visit, what questions to ask and even what current students have to say about their experience. But touring campuses takes a good deal of time and money – both the student’s and their parents. Enter CollegeWeekLive, a one-of-a-kind virtual event produced next month by our client PlatformQ that provides an opportunity to visit more colleges in two days than many students would have the opportunity to before graduation.
CollegeWeekLive is free for students and will be an interactive two day conference held online. Students can visit interactive booths, talk to guidance counselors and even follow along as current students provide a peek into campus life. Sessions include topics such as “Key Factors in College Admissions Today” and “How to Win a Sports Scholarship,” as well as lively student panels from students around the nation. To-date, participating universities include notables such as Massachusetts Institute of Technology as well as the University of Virginia, University of Mississippi – Ole Miss, University of California – Irvine, University of Connecticut, UMass Boston, Northeastern University, Tufts University, Air Force Academy and many others. Stay tuned as the list grows daily.
Take a virtual tour to learn more – CollegeWeekLive will be held November 13th and 14th from 3:00 p.m. EST to 11:00 p.m. EST.
We are extremely excited about an announcement today from our client Sermo, a networking community site for medical doctors. Their relationship with Pfizer Inc. indicates the continued evolution of real business value coming out of the social networking and Web 2.0 phenomenon. Sermo and Pfizer have partnered to bring new value and better results to the interaction between medical doctors and drug companies. In doing so, we all stand to benefit. The potential positive outcomes are revolutionary and we applaud Pfizer for forging the path for other drug companies and the healthcare industry as a whole.
We all know that social networking is changing the way people communicate. This simple proposition is now on the radar of many businesses – how can we harness such information, how do we monetize it and how can it help us to become a better business? Many still don’t “get it” and too many still dismiss its potential to truly change business. (As even Forrester analyst Josh Bernoff indicated in his comment to our October 9 post). As today’s Sermo news indicates, the powerful impact of the transparent and efficient exchange of knowledge – doctors on Sermo openly discuss issues, trends, treatments and more – can be applied to real issues.
Sharing such information on Sermo, physicians have access to the most topical medical data available – enabling them to make better fact-based decisions, faster – in a way never before made possible. Ultimately, patients will benefit from the positive impact of such important collaboration.
Read more on the partnership at The Wall Street Journal, Reuters, Financial Times, Bloomberg.com and Sermo.
Forrester Research analysts/bloggers Charlene Li and Josh Bernoff will be announcing the winners of their Groundswell Awards this week and we can’t wait. Not because we submitted clients but because we are genuinely interested in what’s happening out there with social networking and technologies.
The winners will be announced at the Forrester Consumer Forum, taking place October 11 and 12 in Chicago. You can read a sneak peek from some of the entries in Josh’s September 17 blog entry, “Insight from 78 Social Media Projects.”
While B2C is well on its way with social media success, our clients are constantly asking us who’s doing what with social media, what the results have been, who’s doing it well and who’s not – especially in the B2B space. If you have great examples or articles to share, please let us know. For now, it seems everyone in B2B is stumbling around in the dark looking for the light! Agree? Disagree? Know a company who’s figured it all out when it comes to social networking for B2B? Please, share!
Congratulations to our client Constant Contact on its initial public offering. As of Wednesday, shares began trading on the Nasdaq under the trading symbol “CTCT.”
Constant Contact has met success by keeping a laser focus on a few simple guiding principles: outstanding customer support and easy one-to-many communications. The company’s email marketing and online surveys are not only easy-to-use and customize, affordable and effective, but the customer service is outstanding. The company’s support personnel is readily available in various ways – via phone, email or chat and it also provides a comprehensive online Learning Center that covers tips and tricks and announces schedules for webinars, regional training events and more.
Today’s future-thinking Web 2.0 community could learn a lot from Constant Contact – simplicity, easy access (try the product free for 60 days, no strings attached) and customer service still rule, even in an era of “do it yourself” technologies. Just ask the company’s more than 130,000 small business customers.