PerkettPR client Mzinga announced today that it is acquiring Prospero, a fellow Massachusetts-based social media platform builder. Both companies excel in the creating white-label social media platforms that allow companies to create feature-rich online communities. This merger clearly places Mzinga in the spotlight as the leader in business oriented social networking. The true question lies in how this will affect other white-label providers in this space.
Notable social media bloggers such as Chris Brogan, Jeremiah Owyang and Scott Monty have already posted on the merger and shared their views on what the future might hold in this space. What is your take on the future of white-label social media platforms or even social media for corporations in general? To help answer that question, leaders from the newly formed Mzinga along with PerkettPR and Topaz Partners will be hosting a Twitter-based Q&A session throughout today (Monday, March 3rd).
Feel free to follow and converse with any of us on Twitter:
ReadWriteWeb – Enterprise Community Provider Mzinga Swallows Prospero
Aaron Strout, Mzinga – Red Letter Day
Jim Storer, Mzinga – Following the Mzinga/Prospero News
Colin Browning – Social Media: Working Behind The Scenes
Tech PR Gems – What do you do when a social media client has big news?
This event is a great example of social media companies actually putting social media tools to use and engaging in conversation to benefit the community. We look forward to chatting with you. See you in the Twittersphere!