Comments on: You Get What You Give with a PR Firm http://perkettprsuasion.com/2008/03/27/you-get-what-you-give-with-a-pr-firm/ The PerkettPR Blog Thu, 17 May 2012 12:33:00 +0000 hourly 1 By: Todd Van Hoosear http://perkettprsuasion.com/2008/03/27/you-get-what-you-give-with-a-pr-firm/comment-page-1/#comment-42 Todd Van Hoosear Thu, 27 Mar 2008 13:22:21 +0000 http://perkettprsuasion.com/2008/03/27/you-get-what-you-give-with-a-pr-firm/#comment-42 Good advice, Christine! Sometimes this can be fixed easily, with the advice you've given. Sometimes the problem is a bit more systemic--the agency PR contact isn't giving the agency info because they don't *have* the info. It's incumbent upon the agency to get this information, ideally by getting C-level executive involvement. But that involvement is much more effective if it's not just a fly-by (with the executive showing up for the initial messaging and startegy sessions and then dropping off the face of PR until the next crisis or it's time to re-up the program). Ideally, corporate communication, or event better, PR directly, is represented at the senior management or executive level. Even if the senior marketing or PR person at your company is not senior enough to have a vote at the executive table, at least give them a seat at the table. Not only will it help your company make better PR decisions, as Christine points out, you'll get so much more out of your agency! Thanks for the great post. Good advice, Christine! Sometimes this can be fixed easily, with the advice you’ve given. Sometimes the problem is a bit more systemic–the agency PR contact isn’t giving the agency info because they don’t *have* the info. It’s incumbent upon the agency to get this information, ideally by getting C-level executive involvement.

But that involvement is much more effective if it’s not just a fly-by (with the executive showing up for the initial messaging and startegy sessions and then dropping off the face of PR until the next crisis or it’s time to re-up the program).

Ideally, corporate communication, or event better, PR directly, is represented at the senior management or executive level. Even if the senior marketing or PR person at your company is not senior enough to have a vote at the executive table, at least give them a seat at the table. Not only will it help your company make better PR decisions, as Christine points out, you’ll get so much more out of your agency!

Thanks for the great post.

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