Persuasive Picks for the week of 04/14/08

This week’s picks include some diverse topics like podcasting and viral marketing. Enjoy!

Embrace unsatisfied customers to bolster your brand?
Stephen Shankland posted this great article on the CNET News Blog that was based on discussions during a panel at the Ad:Tech conference earlier this week. Do the people who handle customer complaints and the social network-savvy folks in your company reside in different departments? Check this post out for good examples of why merging these groups together can be a positive change for your company.

“Podcasting 101″ on KCBS with Tim Coyne & Lance Anderson
If “Podcasting” is still a foreign word to you, then take a look at this short clip of LA-based podcasters Tim Coyne and Lance Anderson as they help explain the basics during a CBS news TV segment.

BlogPulse: Metrics Based on Conversation
As the search for the “silver bullet” of Social Media/Blog metrics continues, take a peek at this surface level view of BlogPulse as an alternative tool to using Technorati or Google Blog Search.

Groundswell Discussion Forum Now Open
Following the release of his and Charlene Li’s highly anticipated book, “Groundswell,” co-author Josh Bernoff announced the launch of the official discussion forum site in support of the book. Everyone is invited to participate and join in the conversations starting there now.

What I’ve Learned About Viral Marketing in Three Weeks
Diana Huff continues to deliver up useful content for the B2B marketer with this post on the reality of viral marketing and includes links to some useful resources on the topic.

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