It’s been building for a while now, but being at the Web 2.0 Expo and attending sessions led by, and attended by, some of the biggest names in blogging right along side first-timers, made me realize how common blogging and micro blogging are now. Every session had a plethora of busy bloggers/wannabes from all over the world, with laptops open with Twitter up all day, cameras and camera phones, audio recording devices and of course PDAs constantly in hand. Everyone in the same boat feverishly plugging down nuggets to share with their respective online audiences. We are all becoming bloggers and want to tell our stories in one way or another whether it be blogging or micro blogging or both, we were all there to gather information and share it with our friends and colleagues as soon as possible.
Image courtesy of James Duncan Davidson
One of the Tuesday afternoon workshops; Intro to Blogs & Social Media Marketing 101, hosted by Nick Gonzalez (SocialMedia), Eric Eldon (VentureBeat) and Trisha Okubo (eBay & Omiru fashion blogger) was my first observation point. The workshop was well attended, and though many more experienced bloggers probably found it fairly basic, they indulged the audience with their presence, rolled their eyes and probably left patting themselves on the back for how much further ahead of the game they were than others in the audience. For others it was an eye opening experience that provided some great basic tips on how to get into the game or be more effective as a blogger and micro-blogger.
Here are the Top Ten take aways Nick, Eric and Trisha shared during the session:
- Create content that’s easily packaged and reusable for example; Top Ten Lists and How-To’s
- When blogging or micro-blogging provide news or exclusive content that’s not available elsewhere
- Remember Seth Godin’s Purple Cow use catchy headlines and out of the ordinary content to draw attention
- Take advantage of blogging distribution channels and measurement tools such as; FeedBurner, Digg, StumbleUpon, Yahoo Buzz, Friend Feed, Facebook, Techmeme, Del.icio.us, and Aide RSS to ensure maximum distribution
- Let your fans know when a new post is up, email influencers and key sources cited to let them know you’ve posted and ALWAYS give credit to other bloggers and use link backs on Twitter, and other micro-blogging applications, whenever appropriate
- Do offer free advice and incentives like a free informational PDF file or white paper as an incentive to gain new subscribers
- Guest write on other blogs and offer the opportunity for other bloggers to guest write for you
- Share opportunities with other bloggers and get involved in the community, posting regular comments on other blogs
- Meet other bloggers in the ‘real world’ to get know each other in person
- Be passionate about your content and don’t shy away from including some of that passion in your blog profile page, the more your readers know about you the more they will connect with your content.
Hope you found this information helpful. Just remember if you do end up using this content in your own blog or micro-blog please follow tip #5 and cite PerkettPRsuasion as the source! :)