Even professionals who may seem non-techie are embracing social media technologies to boost their business. I ran into Chef JoAnna at TechCrunch and had to find out just why a chef was at this “geeked-out” LA party. She tells us more about her business and how she uses podcasts, Twitter and Facebook to market herself and communicate with customers. Cool stuff!
Vertical industries are embracing technology in new and interesting ways all of the time. There’s an abundance of opportunity and – as Loren Nason of The Future of Real Estate Technology tells us – a lot of need. He explains more in a brief (slightly noisy) interview at TechCrunch/PopSugar’s MeetUp. (Pardon my interview skills, I’m used to putting others in front of the camera, not myself.)
We had a fantastic time at the TechCrunch PopSugar LA MeetUp last week. Thanks to all who attended and took the time to chat with us at the event. Stay tuned for more great interviews from the TC Meet Up coming soon.
In the meantime, as some of you may know, the theme of the party was ‘Geek Goes Chic’ – as the event was co-hosted by both TechCrunch and PopSugar, a fashion, beauty, shopping and celebrity news blog. This theme created an interesting mix of about 2000 beautiful people from both the tech and entertainment worlds. While many of our interviews were with traditional emerging tech start-ups, our own Lisa Dilg (a massive Survivor fan) was able to bag an interview with Dave Cruser of Survivor China fame. She catches up with Dave on just what the heck he was doing at the TechCrunch MeetUp and, of course, she had to get the inside scoop on what it was like behind the scenes on Survivor. You gotta love LA!
Most of this week’s picks are front the first half of the week do to scheduled travel, but I think we definitely have some winners here!
I Saw The Future Of Social Networking The Other Day
Mike Arrington from TechCrunch.com (like you didn’t know?!) shares some perspective on the future of social networking on mobile devices. Mike has demoed the future and it could involve an iPhone. Make the jump to read more.
Social Media Networking and ROI: How to Maximize Value and Minimize Cost
Maki from the DoshDosh blog breaks down the hot topics of Social Media measurement and ROI. As most in the field will agree, the returns you’ll get out of networking via social media are not direct and immediate. However, Maki shares some ways to maximize your efficiency.
Forrester Marketing Conference Day 1: Understanding Your Customers Through Engagement
Since endless budgets for attending conferences rarely exist, we can be thankful that folks like Jeremiah create posts like this and share the experience virtually with lots of New Media goodness.
My Interview with three 8th Graders on the Future of Social Media
If you still think that your company doesn’t need to start participating on Social Networks, then take a look at this video clip that Jeff Pulver captured during a Social Media Breakfast in Tel Aviv, Israel. These kids are your future customers and employees!
Going viral with YouTube
Jiannis Sotiropoulos of the Pandemic Blog dives head first into how YouTube differs from other social networks in terms of content submission, friends, popularity and going viral.
PerkettPR is gearing up for the biggest and best TechCrunch MeetUp event yet, being held at the Vanguard in LA this Thursday night. In addition to sponsoring again, we’re interested in turning the tables on tech bloggers and reporters and interviewing them for our blog (thoughts on the NYT blogger piece? Perez Hilton vs. tech bloggers? Arrington vs. Shipley? Facebook vs MySpace? What else is on your radar?).
We’re also interested in interviewing Web 2.0 and social media entrepreneurs on what they’re working on, what they think is hot right now and where they see the market headed in 2008 – will tech stay strong?
If you’re an Internet celebrity or undiscovered talent with opinions to share, and would be game for an interview by the PPR video blog team, please drop us a note or direct message us on Twitter @PerkettPR. We’d like to meet up at the MeetUp and capture your insights for colleagues, friends and industry pundits who can’t be in attendance.
Look forward to seeing those of you that can make it on Thursday night. Please look for us at the event we’ll be the ones “lighting up the night” with some sweet shwag give-aways.