Persuasive Picks for the week of 07/07/08

Is teaching older workers a productivity drain?
Stephen Baker from BusinessWeek.com touches on the topic of training and employee age. The post makes this week’s list of picks since he engaged the community on Twitter for responses on the topic – bravo! Some the sources he included where @mosleyppr and @missup from @PerkettPR and @astrout from client @mzinga.

What Traits Define a Social Media Marketer?
Tamar Weinberg gathers responses from some of the top names in social media, blogging, marketing and SEO to help define the essential skills required for todays social media consultants.

Social Media is not Community
Rachel Happe, of The Social Organization blog and new employee at Mzinga (PerkettPR client) helps clear up the confusion with the differences between “social media” and “community.”

Personal Brand Equity for Rent
Valeria Maltoni discusses how companies will need to adapt to handle employees who are continuing to grow powerful personal brands.

Nine Signs of an Effective Blog Post
Problogger.net guest writer, Dustin M. Wax offers up nine tips to to help maximize the success of every blog post you write.

Google Analytics Help: Questions, Answers, Tips, Ideas, Suggestions
Google Analytics guru, Avinash Kaushik answers analytics questions and give tons of tips and help in the monster blog post.

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