Persuasive Picks for the week of 07/14/08

Twitter Acquires Summize. Confirmed. Just like chocolate and peanut butter, the two great web apps that go great together make the pairing official. What You Should Know Before you Switch from BlackBerry to iPhone Unless you’ve been living under a rock without any form of mainstream media coverage for the last few months, you’ve already [...]

5 Tips for Maximizing your Podcamp Experience

With Podcamp Boston 3 coming up this weekend, I’ve started think back to last year’s event and how I want to approach the experience this year. Podcamp co-creator Christopher S. Penn recently created a video podcast listing 5 tips to get the most from your Podcamp experience. His video prompted me to come up with [...]

Persuasive Picks for the week of 07/07/08

Is teaching older workers a productivity drain? Stephen Baker from BusinessWeek.com touches on the topic of training and employee age. The post makes this week’s list of picks since he engaged the community on Twitter for responses on the topic – bravo! Some the sources he included where @mosleyppr and @missup from @PerkettPR and @astrout [...]

Did Alka-Seltzer fizzle out at building community?

Bayer Healthcare recently launched a summer-long online marketing campaign around their Alka-Seltzer brand called the “Great American Road Trip.” After coming across the micro-site that supports the campaign, I was pleasantly surprised by the much cooler and more “hip” brand presentation than you might expect from an antacid maker. The flash-based site does a great [...]

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