What is New Marketing? PR 2.0? Join us at The New Marketing Summit Today
Today I am speaking on a panel for “PR 2.0″ at The New Marketing Summit in Foxboro, MA. I’m proud to be involved in this project and presenting among many other industry luminaries – Chris Brogan, Paul Gillin and David Meerman Scott pulled it together – who are elevating the roles that marketing and PR [...]
Interactive video campaigns begin to emerge
Back in September Jeremiah Owyang created a post entitled “YouTube Videos Get Interactive: Choose Your Own Adventure” that featured an example of a video that makes use of YouTube’s new annotation functionality. This functionality allows content creators to embed notes, speech bubbles and clickable hotspots into their videos after they have been uploaded to YouTube. [...]
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