Comments on: Experts Say Don’t Cut PR in a Down Economy – PerkettPR’s “PR Stimulus Package” Can Help

By: Ari Herzog

Ari Herzog — Mon, 28 Dec 2009 23:49:20 +0000

I agree that PR, marketing, and advertising should remain in vogue -- with the caveat they are part of an INTEGRATED campaign with social media. If you remove the social media aspect, you get the cliche Motrin from the weekend.

Social media may not be a cure-all for every industry, or even every company, but it must be seriously considered.

Thankfully, folks like you all at PerkettPR know what's a real avenue and what's not worthwhile.

By: Top Executives on the Importance of Public Relations in the Current Economy | Big Winner

Wed, 28 Jan 2009 20:16:50 +0000

[...] Link: Experts Say Don’t Cut PR in a Down Economy – PerkettPR’s “PR Stimulus Package” Can Help [...]

By: Christine Perkett

Christine Perkett — Fri, 21 Nov 2008 19:02:39 +0000

B, I’m sorry to hear that HP has not been able to honor what their original intentions were. I think this economic crisis has cut deeper and wider than any of us anticipated and has caused much more change than what many business owners originally expected. I understand your frustration and am sorry to hear it but everyone has been put into situations that are difficult – both employers and employees alike. Perhaps this quote was provided prior to some unexpected and deeply affecting changes for HP – I am not sure. But I do wish you luck in your position and I hope that things continue to improve for us all. Thank you for reading.

Ari – I completely agree on integration! I have noticed a pattern that whenever we speak about social media, prospects begin to panic that we don’t do “traditional” PR and marketing as well. They are not exclusive from one another. Thank you again for all of your support of PerkettPR – and for reading and commenting!

Sean – agreed as well. Digital is enhancing, not replacing. I’m not quite sure why people tend to lean towards one or the other and not see the inclusiveness. What has your experience been? Also, thanks for reading!

David, I love the Canadian Tire example – thank you for sharing it. I know it’s hard to imagine spending money on anything but what you say rings so true – and quite frankly I think that with the advent of social media, we can make marketing efforts continue to happen – and affordable – even in a down market. For smaller companies that can’t afford TV ads or direct mail marketing campaigns, social media can help keep awareness front and center … again, If you know how to use it right (and not spam!). Thank you for reading and commenting as well – we really appreciate it.

By: David Leonhardt

David Leonhardt — Wed, 19 Nov 2008 00:07:52 +0000

So true. During the 80s recession, Canadian Tire kept up its marketing, and by the time people were ready to let loose with their pent-up demand, guess where they headed with their money?

@ Ari Bfore you judge too harshly the Motrin ad issue, let’s see what the sales figures for the next few months are. They have brand awareness like never before. If enough people watch TV and see the streams of ads in almost any product category ridiculing men and fatherhood, anger might subside and people will spend on the brand they are most aware of. Perhaps not forgiven, but possibly forgotten.

By: Sean Bohan

Sean Bohan — Tue, 18 Nov 2008 23:40:11 +0000

great post, and ditto to Ari’s comment about integration.

Digital is no longer sitting at the kid’s table (to use a thanksgiving meme) and clients big&small are looking at digital more and more because it is measurable, effective and has a lower volume cost. Social Media isn’t going to replace anything, it wont end the need for PR or Advertising, but when it is done right and works it might actually enhance the other channels a client uses to reach users (like tv, like community, events, etc.).

By: Ari Herzog

Ari Herzog — Tue, 18 Nov 2008 22:55:18 +0000

I agree that PR, marketing, and advertising should remain in vogue — with the caveat they are part of an INTEGRATED campaign with social media. If you remove the social media aspect, you get the cliche Motrin from the weekend.

Social media may not be a cure-all for every industry, or even every company, but it must be seriously considered.

Thankfully, folks like you all at PerkettPR know what’s a real avenue and what’s not worthwhile.

By: B.

B. — Tue, 18 Nov 2008 21:06:12 +0000

As an HP employee, I find it difficult to believe Mendenhall’s words. How is slashing more than 40% of his corporate marketing staff less than a month ago not “pulling back” on our marketing efforts? New marketing hires and 2009 budgets have been frozen, and it feels exactly like we’re hunkering down and hiding in a bunker … yet our CMO is publicly speaking about the importance of being risk-takers. Seems like a bit of a disconnect.