Uncertainty Equals Opportunity for New Leaders

With the frightening economy, massive layoffs and a new focus on personal branding, employers need to work harder than ever to keep employees motivated and working together. Leading teams in a time when uncertainty abounds is not an easy task.

Yesterday in our staff meeting, I shared this sentiment – we’ll continue to be successful by working closely together and showcasing our ability to not only survive, but to thrive. I am also adamant that just because we’re being vigilant about smart spending, we don’t have to put a hold on growth. I don’t only expect our agency to continue to innovate and grow, I insist upon it.

You may be thinking, “Growth?! Who is trying to grow during a time like this?” But let me explain.

When I say growth I don’t always, or only, mean in the physical or financial sense. I mean in the sense of continuing to challenge each other and our clients, push our creative limits and bring new possibilities to the table. Growth of our ideas and improvement in the way we run our agency is something that should never stop. This can be applied to personal career growth as well. Down economies often spawn a new generation of businesses founded by unemployed but tenacious entrepreneurs – or open up new possibilities within your company when vacancies need to be filled. Step up and show your strength to deliver results and lead your colleagues when times are tough – I guarantee this is a time when those who shine, shine bright.

On that note, I have been so impressed with the results from the staff here at PerkettPR, and the loyalty and faith that they have shown in each other and in me, that I had to shout out to them today. We elect and honor a monthly MVP and choosing just one yesterday was hard to do! Times are certainly uncertain, but with a strong and intelligent staff that continues to turn out amazing ideas, valuable insights and a darn good sense of humor, I couldn’t feel better about our future.

How about you? How are you embracing these times as an opportunity to stand out as a resilient leader either at your company or on your own? We’d love to hear your inspirational stories, ideas and comments.

6 thoughts on “Uncertainty Equals Opportunity for New Leaders

  1. Thanks for the motivational post! I recently had to do some layoffs which are never fun, especially for those left behind. I have been trying to use this as a way to innovate within my team and change the way we do things. It is all about, “working closely together and showcasing our ability to not only survive, but to thrive” as you stated. Thanks!

  2. You grow in all senses, or you die. Unless the global economy completely grinds to a halt – and it hasn’t done that quite yet – you have to stay ahead of your competition, and that means further expanding and enhancing your services, hugging your customers (not just servicing them), hugging your staff (figuratively please, or HR will have a stack of grievances), and offering creative financial terms for bootstrapped prospects.

    Then there’s transparency to your customers, prospects and staff. You don’t have to show them your books, but don’t be afraid to share where the business is at and where it’s going – and how they’re all an integral part of your business.

    We have a fairly flat organization and welcome all input from every team members. No idea is too silly or small. Sometimes “the powers that be” can drink their own Kool Aid a little too much and you need someone to slap it out of their hand. We also offer creative and flexible benefits in times when salaries need to be kept in check – anything we can do to avoid layoffs.

    Lastly, you have to be a bold thought leader in your space and keep the marketing/PR machine revved. Show no fear (well a little is okay) and really know what the hell you’re talking about with prospects and clients – know your space and know your magic schtuff. Otherwise, your credibility is lost and the business along with it.

    Enough early morning ranting…

  3. Hi Kevin,

    Thank you for reading and for the great comments. I love your attitude! We wrote a few posts a month or so ago on why the marketing/PR shouldn’t stop, *especially* in a time like this. I’m happy to hear that it doesn’t fall completely on deaf ears.

    Your insights are really, really helpful. We haven’t opened the books but we’ve been honest about challenges, changes and goals. We do our best to balance transparency with business acumen.

    My favorite line of all – “hugging your customers (not just servicing them), hugging your staff (figuratively please, or HR will have a stack of grievances)…”

    Great “schtuff” – thank you!

  4. Chris – thank you for reading and commenting. As someone who I probably pitched (during your analyst days!) in the past, your insights and the support you’ve shown are really valuable – and appreciated.

    The fact that you know the other side through your VP of Marketing positions makes your feedback even more important to us. We love hearing from you! Maybe we’ll get a chance to work together some day.

  5. You grow in all senses, or you die. Unless the global economy completely grinds to a halt – and it hasn't done that quite yet – you have to stay ahead of your competition, and that means further expanding and enhancing your services, hugging your customers (not just servicing them), hugging your staff (figuratively please, or HR will have a stack of grievances), and offering creative financial terms for bootstrapped prospects.

    Then there's transparency to your customers, prospects and staff. You don't have to show them your books, but don't be afraid to share where the business is at and where it's going – and how they're all an integral part of your business.

    We have a fairly flat organization and welcome all input from every team members. No idea is too silly or small. Sometimes “the powers that be” can drink their own Kool Aid a little too much and you need someone to slap it out of their hand. We also offer creative and flexible benefits in times when salaries need to be kept in check – anything we can do to avoid layoffs.

    Lastly, you have to be a bold thought leader in your space and keep the marketing/PR machine revved. Show no fear (well a little is okay) and really know what the hell you're talking about with prospects and clients – know your space and know your magic schtuff. Otherwise, your credibility is lost and the business along with it.

    Enough early morning ranting…

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