Persuasive Picks for the week of 02/01/09

MC Hammer TransitionHow MC Hammer went from caricature to human being – the social media story
Jim Tobin from IgniteSocial.com shares a few simple lessons for corporate marketers citing how MC Hammer has leveraged social media to help build his business and reputation with social media marketing.

ROI (Results on Insights) of Online Communities
Beth Kanter consistently offers up excellent information on her social media blog for non-profits. This post includes several perspectives and great links to additional supporting posts around the topic of ROI and Online Communities.

8 Questions to Ask Your “Social Media Expert”
Using a product or service doesn’t instantly make you an expert. How do you differentiate between the knowledgeable folks and the snake-oil salesmen in the social media space? Dave Fleet offers up 8 questions to ask any “Social Media Experts” you might be considering doing business with. Be sure to browse the comments for additional advice and opinions.

The Importance of a Social Media Support System
Are you the sole evangelist for deploying a social media strategy in your organization? Have you given much thought to how much support you’ll get from the rest of the organization? This post from marketer Jacob Morgan provides some food for thought in that area.

B2B Social Media Marketing: Why should you start?
Kate Brodock from the Other Side Group highlights last week’s post B2B social media marketing post from MarketingProfs and expand on it in the areas of brand outreach and thought leadership.

  • http://beth,typepad.com Beth Kanter

    Thanks for shout out

    Now obsessing about different angle on ROI
    http://tinyurl.com/cluajo

    What do you think?

  • http://www.ignitesocialmedia.com Jim Tobin at Ignite Social Media

    Jeff,

    Thanks for mentioning how Hammer’s still bringin’ it. ;-)

    Good round-up. I enjoyed 2 of the other articles this week and now need to go check out the last two.

    ~Jim

  • Jeff Glasson

    Thanks for the comments guys – keep up the great work on your blogs!

  • http://www.ignitesocialmedia.com/ Jim Tobin at Ignite Social Med

    Jeff,

    Thanks for mentioning how Hammer's still bringin' it. ;-)

    Good round-up. I enjoyed 2 of the other articles this week and now need to go check out the last two.

    ~Jim