Thanks for mentioning my post as I engaged in the project out of curiousity. Due to the tremnendous response, I have now set up a PB wiki (prfirmssocialmedia.pbwiki.com) to expand the list beyond the original firms. The list is now alphabetical.

I then plan to update my original post on a weekly basis. If you prefer, I am more than happy to update the wiki and my post if want to send me an email with all the info that you would like uncluded. Otherwise, please feel free to update the wiki directly.

And sorry I missed your show. Little bit early for me =) And congratulations on being named one of the top firms!

How Important is Social Media in PR? – …from PerkettPR’s blog [link to post]

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Depending on where my relationship lies depends which entity – agency or agent – should be my contact.

In that vein, Christine, there is no blanket answer for whether an agency or an agent should have a presence on Twitter, Facebook, or any other networking system.

How’s that?

Good discussion about PR agencies’ intersection with social media brought to us by @missusP and @mediaphyter [link to post]

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I am not surprised at all to see the people of PerkettPR acclaimed in the “Top Considered Agency” category because of their dedication to each client’s strategy. Often, that calls for incorporation of social media. Furthermore, PerkettPR measures success in an individualized and authentic manner, rather than simply counting hits and impressions. PerkettPR’s focus on each client individually, coupled with a willingness to embrace social media in a manner that is relevant to clients will continue to contribute to PerkettPR’s success as a standout agency.

But I think that PR agencies can step in and make the appropriate recommendations so that companies do not end up wasting time or energy or become part of a social media faux pas.

Timothy – thanks for reading again. I appreciate your insights and comments. Here’s the question at heart – do PR agencies need a corporate presence on social communities, like Twitter, or just as individual employees? I think there’s a significant difference when you factor in personal messaging.

Any thoughts on that?

Thanks again,
Christine

I’m a firm advocate of agencies being a great introduction/consulting influence in social media. But unless you have a dedicated brand manager devoted to developing a clients SM accounts…it is tricky to sock puppet for a client. It can be seen as disingenuous and risky for an agency to assume the role of a company on SM.

Transparency is a huge issue right now in SM. I think the best PR is being honest, and forthright with your situation. People respect that and will respect you for it. Granted if your client does something especially heinous then damage control is in order. But always shoot for transparency. Cool talk w/ Lotame I definitely enjoyed it.

~Stu

@Stuartcfoster thanks for listening! Please consider sharing your thoughts on our blog post re: PR & social media [link to post]

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-Timothy

RT @missusP: Do PR agencies need their own social media presence? [link to post] (Also, join us live on Lotame radio today @ 11:30 …

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As someone that is often in a position to hire PR firms, your presence on Twitter is definitely something that would sway my opinion. I’ve been told that some agencies spend a lot of time building their own brand but that doesn’t translate into PR for their clients. However, because you have earned my trust and respect, I am happy to learn more about your clients. Never would have heard of GiftGirl without following you on Twitter! I am much more open to learning about what your clients are doing then I would be from getting promotion-only messages/updates from PR people that aren’t fully engaged in their community.

And, yes, as a marketing consultant I do know how hard it is to balance billable time with time spent engaged in social media. Sometimes we can’t do it all. I choose not to have my own blog but I do maintain an active presence on Twitter and elsewhere and spend time building relationships through those mediums. Sometimes you have to pick and choose but not getting involved is not the answer.