This week a few of the PerkettPR staffers step up with their own picks of the week.
With PR on the Rise, Here’s a Refresher Course in the Basics (picked by Lisa Dilg)
Jonah Bloom from AdAge shares this quick PR refresher course for marketers and business owners who still think PR is “dead.”
Have blogs overtaken mainstream media?! (picked by Greg Wind)
This pick is actually a set of links to the New York Times “Timeswire” site and the recently re-vamped Newsweek site. Both mainstream media outlets have taken on a very “blog-ish” looking format, which could very well be the one change that these sources need to make the transition complete.
To tweet or not to tweet? For execs, that is the question (picked by Johanna Cappello)
Is Twitter for you? It seems executives fall on both sides of the fence and some are even perched at the top. This Boston Business Journal post profiles several Beantown area execs and their take on the subject.
Twitter Feels the Fail for Changing Its Feed (picked by Michelle Stevens van Kriedt)
There was certainly no shortage of blog posts on Twitter’s recent decision to change its “@reply” functionality. The sudden change brought an onslaught of Tweets and posts that made it the “meme” of the week. Here’s NPR‘s take on the situation.
Introducing the ReadWriteWeb Guide to Online Community Management (picked by Jeff Glasson)
ReadWriteWeb’s Marshall Kirkpatrick announces their first premium report for businesses (written by Kirkpatrick and a team of four). Dive into the post to see what the report offers. At $299, it seems like a great deal when compared to other sources of reports that we’ve seen on the subject.
Tags: Boston Business Journal, Jonah Bloom, Marshall Kirkpatrick, meme, New York Times, Newsweek, PR, Read/WriteWeb, Twitter