Comments on: If social media most resembles PR; why don’t we own it? Because PR isn’t moving fast enough http://perkettprsuasion.com/2009/05/26/if-social-media-most-resembles-pr-why-dont-we-own-it-because-pr-isnt-moving-fast-enough/ The PerkettPR Blog Thu, 17 May 2012 12:33:00 +0000 hourly 1 By: DM Patten http://perkettprsuasion.com/2009/05/26/if-social-media-most-resembles-pr-why-dont-we-own-it-because-pr-isnt-moving-fast-enough/comment-page-1/#comment-3712 DM Patten Mon, 28 Dec 2009 23:50:56 +0000 http://perkettprsuasion.com/?p=923#comment-3712 Thanks for a great post that raises some very good points. I think many people/companies share a similar outlook on what social media is and may even admit that they need to be in this space, however a greater number (especially non participants) don’t seem to have the foggiest idea as to how to integrate it into a larger plan let alone target and track the relevant metrics it can produce. You put it best when you said that this “new way of communicating should be embraced, learned, navigated and understood”. After all, social media is just another form of communication. How many years away are we from viewing social media in the same way we view the telephone, fax or email? Smart agencies (like Perkett) embrace these technologies and evolve while others just go the way of the dinosaurs..... Thanks for a great post that raises some very good points. I think many people/companies share a similar outlook on what social media is and may even admit that they need to be in this space, however a greater number (especially non participants) don’t seem to have the foggiest idea as to how to integrate it into a larger plan let alone target and track the relevant metrics it can produce. You put it best when you said that this “new way of communicating should be embraced, learned, navigated and understood”. After all, social media is just another form of communication. How many years away are we from viewing social media in the same way we view the telephone, fax or email? Smart agencies (like Perkett) embrace these technologies and evolve while others just go the way of the dinosaurs…..

]]> By: Adam Broitman http://perkettprsuasion.com/2009/05/26/if-social-media-most-resembles-pr-why-dont-we-own-it-because-pr-isnt-moving-fast-enough/comment-page-1/#comment-1179 Adam Broitman Wed, 27 May 2009 13:26:39 +0000 http://perkettprsuasion.com/?p=923#comment-1179 Great post--it was a pleasure working with you! In my experiences at Morpheus Media, crayon and now my new venture, Circ.us; PR agencies I have dealt with have largely not been prepared for the challenge of handling this new space. To your point, "relating" to the consumer public is a tremendous piece of the puzzle, but in order to relate, you have to speak the language; and technology is language. Therefore, if you do not know the technology, it is hard to speak the language or, as you say, "relate". Right now it seems to be a fly ball. The best ideas will win. Hopefully in the near future, social media will become an implicit part of all media and public relations. Great post–it was a pleasure working with you!

In my experiences at Morpheus Media, crayon and now my new venture, Circ.us; PR agencies I have dealt with have largely not been prepared for the challenge of handling this new space.

To your point, “relating” to the consumer public is a tremendous piece of the puzzle, but in order to relate, you have to speak the language; and technology is language. Therefore, if you do not know the technology, it is hard to speak the language or, as you say, “relate”.

Right now it seems to be a fly ball. The best ideas will win. Hopefully in the near future, social media will become an implicit part of all media and public relations.

]]> By: TonyMackey33 (Tony Mackey) http://perkettprsuasion.com/2009/05/26/if-social-media-most-resembles-pr-why-dont-we-own-it-because-pr-isnt-moving-fast-enough/comment-page-1/#comment-1178 TonyMackey33 (Tony Mackey) Wed, 27 May 2009 01:04:29 +0000 http://perkettprsuasion.com/?p=923#comment-1178 <strong>Twitter Comment</strong> <a href="http://twitter.com/TonyMackey33" title="Twitter Comment" rel="nofollow"> <div title="TonyMackey33 (Tony Mackey)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="TonyMackey33 (Tony Mackey)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/TonyMackey33) no-repeat top;cursor:hand;"> </div> </a> A must read for PR folks. RT @PerkettPR: New post - "If SM most resembles PR; why don’t we own it?" - [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


A must read for PR folks. RT @PerkettPR: New post – “If SM most resembles PR; why don’t we own it?” – [link to post]

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]]> By: jstratford (JamesStratford) http://perkettprsuasion.com/2009/05/26/if-social-media-most-resembles-pr-why-dont-we-own-it-because-pr-isnt-moving-fast-enough/comment-page-1/#comment-1177 jstratford (JamesStratford) Wed, 27 May 2009 00:56:05 +0000 http://perkettprsuasion.com/?p=923#comment-1177 <strong>Twitter Comment</strong> <a href="http://twitter.com/jstratford" title="Twitter Comment" rel="nofollow"> <div title="jstratford (JamesStratford)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="jstratford (JamesStratford)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/jstratford) no-repeat top;cursor:hand;"> </div> </a> Please RT! If social media most resembles PR; why don't we own it? Because PR ... [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


Please RT! If social media most resembles PR; why don’t we own it? Because PR … [link to post]

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]]> By: jims2cents (Jim Marshall) http://perkettprsuasion.com/2009/05/26/if-social-media-most-resembles-pr-why-dont-we-own-it-because-pr-isnt-moving-fast-enough/comment-page-1/#comment-1176 jims2cents (Jim Marshall) Tue, 26 May 2009 23:15:08 +0000 http://perkettprsuasion.com/?p=923#comment-1176 <strong>Twitter Comment</strong> <a href="http://twitter.com/jims2cents" title="Twitter Comment" rel="nofollow"> <div title="jims2cents (Jim Marshall)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="jims2cents (Jim Marshall)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/jims2cents) no-repeat top;cursor:hand;"> </div> </a> 2cents: If social media most resembles PR; why don't we own it? Because PR ... [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


2cents: If social media most resembles PR; why don’t we own it? Because PR … [link to post]

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]]> By: WSWDivas (Heather Jumah, CEO) http://perkettprsuasion.com/2009/05/26/if-social-media-most-resembles-pr-why-dont-we-own-it-because-pr-isnt-moving-fast-enough/comment-page-1/#comment-1175 WSWDivas (Heather Jumah, CEO) Tue, 26 May 2009 22:58:07 +0000 http://perkettprsuasion.com/?p=923#comment-1175 <strong>Twitter Comment</strong> <a href="http://twitter.com/WSWDivas" title="Twitter Comment" rel="nofollow"> <div title="WSWDivas (Heather Jumah, CEO)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="WSWDivas (Heather Jumah, CEO)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/WSWDivas) no-repeat top;cursor:hand;"> </div> </a> If social media most resembles PR; why don't we own it? Because PR ...: Posted on May 26, 2009 by Christine .. [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


If social media most resembles PR; why don’t we own it? Because PR …: Posted on May 26, 2009 by Christine .. [link to post]

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]]> By: VikingTeam (RJ) http://perkettprsuasion.com/2009/05/26/if-social-media-most-resembles-pr-why-dont-we-own-it-because-pr-isnt-moving-fast-enough/comment-page-1/#comment-1174 VikingTeam (RJ) Tue, 26 May 2009 22:25:07 +0000 http://perkettprsuasion.com/?p=923#comment-1174 <strong>Twitter Comment</strong> <a href="http://twitter.com/VikingTeam" title="Twitter Comment" rel="nofollow"> <div title="VikingTeam (RJ)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="VikingTeam (RJ)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/VikingTeam) no-repeat top;cursor:hand;"> </div> </a> If social media most resembles PR; why don't we own it? Because PR ... [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


If social media most resembles PR; why don’t we own it? Because PR … [link to post]

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]]> By: WSWDivas (Heather Jumah, CEO) http://perkettprsuasion.com/2009/05/26/if-social-media-most-resembles-pr-why-dont-we-own-it-because-pr-isnt-moving-fast-enough/comment-page-1/#comment-1172 WSWDivas (Heather Jumah, CEO) Tue, 26 May 2009 21:37:10 +0000 http://perkettprsuasion.com/?p=923#comment-1172 <strong>Twitter Comment</strong> <a href="http://twitter.com/WSWDivas" title="Twitter Comment" rel="nofollow"> <div title="WSWDivas (Heather Jumah, CEO)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="WSWDivas (Heather Jumah, CEO)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/WSWDivas) no-repeat top;cursor:hand;"> </div> </a> If social media most resembles PR; why don't we own it? Because PR ...: I was honored to be asked by Adam Br.. [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


If social media most resembles PR; why don’t we own it? Because PR …: I was honored to be asked by Adam Br.. [link to post]

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]]> By: Christine Perkett http://perkettprsuasion.com/2009/05/26/if-social-media-most-resembles-pr-why-dont-we-own-it-because-pr-isnt-moving-fast-enough/comment-page-1/#comment-1170 Christine Perkett Tue, 26 May 2009 20:27:33 +0000 http://perkettprsuasion.com/?p=923#comment-1170 Douglas - thanks for reading and commenting (and for the nice comment on PPR). I don't think we're many (if any) years away - even Twitter is now as common as a website, IMHO. Marsha - I appreciate your comments and your insight into how you approached embracing social media. I think it's very true about the "Wild West" syndrome. But as we tell clients - you don't have control anyway, people are talking about you and your brand whether you like it or not. One of my favorite quotes is from Charlene Li regarding word of mouth: she said you can't control it but you can influence it. Social media helps! Best of luck with your campaigns and I am sure you'll do a great job helping your clients as well as your own firm. Thanks so much for reading. Douglas – thanks for reading and commenting (and for the nice comment on PPR). I don’t think we’re many (if any) years away – even Twitter is now as common as a website, IMHO.

Marsha – I appreciate your comments and your insight into how you approached embracing social media. I think it’s very true about the “Wild West” syndrome. But as we tell clients – you don’t have control anyway, people are talking about you and your brand whether you like it or not. One of my favorite quotes is from Charlene Li regarding word of mouth: she said you can’t control it but you can influence it. Social media helps!

Best of luck with your campaigns and I am sure you’ll do a great job helping your clients as well as your own firm.

Thanks so much for reading.

]]> By: Marsha Kelly http://perkettprsuasion.com/2009/05/26/if-social-media-most-resembles-pr-why-dont-we-own-it-because-pr-isnt-moving-fast-enough/comment-page-1/#comment-1169 Marsha Kelly Tue, 26 May 2009 19:45:18 +0000 http://perkettprsuasion.com/?p=923#comment-1169 I agree totally that PR agencies (including my own) have been slow to move to Twitter and other social media. Some, like me, have had an inherent distrust of online communication and social media as largely uncontrollable and unmanageable (the "Wild West" syndrome). There's also a power issue: we have relished our roles as "retail" gatekeepers to the traditional MSM, and are perhaps reluctant to see those roles diminished in favor of broadbased "wholesale" social media. I got serious about incorporating social media into my clients' PR programs earlier this year, and I am now an active participant on Twitter, Facebook and LinkedIn. Hopefully these new capabilities will benefit my clients down the road, and their success will benefit me as well. I agree totally that PR agencies (including my own) have been slow to move to Twitter and other social media. Some, like me, have had an inherent distrust of online communication and social media as largely uncontrollable and unmanageable (the “Wild West” syndrome). There’s also a power issue: we have relished our roles as “retail” gatekeepers to the traditional MSM, and are perhaps reluctant to see those roles diminished in favor of broadbased “wholesale” social media. I got serious about incorporating social media into my clients’ PR programs earlier this year, and I am now an active participant on Twitter, Facebook and LinkedIn. Hopefully these new capabilities will benefit my clients down the road, and their success will benefit me as well.

]]> By: technihub (technihub) http://perkettprsuasion.com/2009/05/26/if-social-media-most-resembles-pr-why-dont-we-own-it-because-pr-isnt-moving-fast-enough/comment-page-1/#comment-1168 technihub (technihub) Tue, 26 May 2009 19:44:08 +0000 http://perkettprsuasion.com/?p=923#comment-1168 <strong>Twitter Comment</strong> <a href="http://twitter.com/technihub" title="Twitter Comment" rel="nofollow"> <div title="technihub (technihub)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="technihub (technihub)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/technihub) no-repeat top;cursor:hand;"> </div> </a> If social media most resembles PR; why don’t we own it? Because PR isn’t moving fast enough [link to post] #pr #socialmedia<br /><br /> - Posted using Chat Catcher Twitter Comment


If social media most resembles PR; why don’t we own it? Because PR isn’t moving fast enough [link to post] #pr #socialmedia

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]]> By: BojanaRomic (Bojana) http://perkettprsuasion.com/2009/05/26/if-social-media-most-resembles-pr-why-dont-we-own-it-because-pr-isnt-moving-fast-enough/comment-page-1/#comment-1167 BojanaRomic (Bojana) Tue, 26 May 2009 19:43:17 +0000 http://perkettprsuasion.com/?p=923#comment-1167 <strong>Twitter Comment</strong> <a href="http://twitter.com/BojanaRomic" title="Twitter Comment" rel="nofollow"> <div title="BojanaRomic (Bojana)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="BojanaRomic (Bojana)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/BojanaRomic) no-repeat top;cursor:hand;"> </div> </a> [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


[link to post]

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]]> By: DM Patten http://perkettprsuasion.com/2009/05/26/if-social-media-most-resembles-pr-why-dont-we-own-it-because-pr-isnt-moving-fast-enough/comment-page-1/#comment-1166 DM Patten Tue, 26 May 2009 18:55:35 +0000 http://perkettprsuasion.com/?p=923#comment-1166 Thanks for a great post that raises some very good points. I think many people/companies share a similar outlook on what social media is and may even admit that they need to be in this space, however a greater number (especially non participants) don’t seem to have the foggiest idea as to how to integrate it into a larger plan let alone target and track the relevant metrics it can produce. You put it best when you said that this “new way of communicating should be embraced, learned, navigated and understood”. After all, social media is just another form of communication. How many years away are we from viewing social media in the same way we view the telephone, fax or email? Smart agencies (like Perkett) embrace these technologies and evolve while others just go the way of the dinosaurs..... Thanks for a great post that raises some very good points. I think many people/companies share a similar outlook on what social media is and may even admit that they need to be in this space, however a greater number (especially non participants) don’t seem to have the foggiest idea as to how to integrate it into a larger plan let alone target and track the relevant metrics it can produce. You put it best when you said that this “new way of communicating should be embraced, learned, navigated and understood”. After all, social media is just another form of communication. How many years away are we from viewing social media in the same way we view the telephone, fax or email? Smart agencies (like Perkett) embrace these technologies and evolve while others just go the way of the dinosaurs…..

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