BusinessWeek says smart companies are using Twitter and Facebook—are you? We can help.

I am honored to be featured again in BusinessWeek as one of 50 CEOs Who Twitter, as a part of a larger story on social media. As I was just discussing the growth of interest in social media campaigns this morning with the PerkettPR crew, this is a timely article. We continue to receive incoming [...]

Persuasive Picks for the Week of 05/03/09

The Seven Deadly Sins of Social Media David Griner from Luckie & Company and TheSocialPath blog provides some helpful advice to companies looking to take the plunge into Social Media. He adds an entertaining twist to the subject by aligning the tips with the “Seven Deadly Sins.” How Twitter Can Drive Your Bottom Line Stephen [...]

Your Turn: What Can We Do Better in Public Relations?

Jeremiah Owyang’s recent Tweet about a question he was asked during a briefing – “What can we do better?” – made me think this is a question we should be asking the industry more often. Of course, we have regular discussions with our clients about what we, as an agency, can be doing better. But [...]

From Fast Company to Boston Business Journal to Mass High Tech to… Peru? “Journalists Are People Too” Continues with Doug Banks

Doug Banks has seen his fair share of PR pitches – having worked at various tech publications over the years. In our continuing effort to help PR executives and journalists better understand each other, we interviewed Doug recently. From cold-weather camping with his children, to keeping the newsroom connected with Mass High Tech’s readers, Doug [...]

Valuable Content, Not Numbers, is What Really Matters in Social Media for Business

This morning I received a promotional email from a company that began with this line, “With over 1,700 followers on Twitter, [Company] is fast becoming a top industry resource…” That statement fires me up for a few reasons: 1) Why do 1700 followers on Twitter make you an industry resource? 2) Who are the 1700 [...]

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