Persuasive Picks for the week of 07/05/09

Posted on July 10, 2009 by Jeff Glasson
Filed Under Persuasive Picks | View Comments

I generally don’t add any commentary to the beginning of the picks posts, but this week I have to say that you’re in store for some pretty entertaining reading (and viewing). I love when a post makes me smile, and a few of these did just that. Please let me know in the comments if you agree. Enjoy!

Nike Censors LeBron James Dunk Incident; Creates Needless PR Fiasco
Nike takes the heat as they learn a lesson about transparency – the hard way.

Blogging Truth: No One Likes Your CEO
Lisa Barone from Outspoken Media serves up this fun and entertaining post about why your company’s CEO might not be the best person to write the corporate blog.

Since When Are Blogs Not Social Media?
Brian Clark from Copyblogger reminds us that the blogs were the original form of social media and still hold tremendous value in your social media strategy.

Life after 80, or what World of Warcraft can teach you about marketing mastery
Christoper S. Penn channels your “inner-gamer” with this fun look at how World of Warcraft compares to marketing strategy.

How P.F. Chang’s Uses Twitter to Be Awesome
Word of Mouth Marketer, Andy Sernovitz shares this inspiring interview that she shot with Kelly Morehead of the restaurant chain P.F. Changs. Their innovative use of Twitter is a story that B2Cs’ can learn from.

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Tags: Andy Sernovitz, blogging, Brian Clark, CEOs, Christopher S. Penn, Copyblogger, Kelly Morehead, LeBron James, Lisa Barone, marketing strategy, Nike, P.F. Changs, social strategy, transparency, Twitter, World of Warcaft

Comments

mmWine

RT @missusP: In case you didn’t see ‘em on @PerkettPR, some good picks by @jeffglasson this week -thoughts? http://bit.ly/3WBZyU #PR #socmed

This comment was originally posted on Twitter

ChadNorthrup

RT @perkettpr Persuasive Picks for the week of 07/05/09 : PerkettPRsuasion – The PerkettPR Blog http://cli.gs/d5BLb [check out the video!]

This comment was originally posted on Twitter

Chad Northrup

Wow, that P.F. Chang's video testimonial should be required viewing for anyone who doubts that these technologies are changing our lives. Very impressive, thanks for sharing!