Comments on: Kia Connects and Wins – An Advertising Lesson… for Marketers

By: c_perkett

c_perkett — Fri, 02 Apr 2010 00:33:12 +0000

Steven, thanks for reading. You have a good point – brand is your promise, your culture, your value. Products are part of keeping that promise, IMHO. I buy your product because I trust your brand.

By: c_perkett

c_perkett — Fri, 02 Apr 2010 00:31:26 +0000

I agree, Arik – that's why I mentioned the Hallmark example. They did let customers design products, which was great. And, if you think about it, it helps with viral WOM as well – i.e., if I designed something or had a say in a company's marketing/ads/PR, I'm more likely to pass it around to my network.

Thanks for reading!

By: arikhanson

arikhanson — Thu, 01 Apr 2010 20:20:13 +0000

And it's more than just letting your customers influence a campaign or product launch. Why not ask customers for help in designing that next product? Or, for feedback on what they like and don't like about your current products. I hope we'll see more companies in the next year use social tools to capitalize on a huge opportunity: gathering intelligence to help them create more innovative products and services and form distinct competitive advantages in the marketplace.

@arikhanson

By: Steven Wang

Steven Wang — Thu, 01 Apr 2010 08:26:45 +0000

Great article. Just a crazy thought: should we, in the future for reality reason hehe, separate brand from products(development)? brand is ur true value, product is a derive of your brand but at the same time what customer want. Someone agree?

Steven
MBA Candidate
@anqinglaowang