Comments on: Social Media is a Fad … Like Websites Don’t Matter http://perkettprsuasion.com/2010/05/20/socialmediajustafad/ The PerkettPR Blog Thu, 17 May 2012 12:33:00 +0000 hourly 1 By: Andy Fields http://perkettprsuasion.com/2010/05/20/socialmediajustafad/comment-page-1/#comment-3992 Andy Fields Sat, 22 May 2010 06:41:09 +0000 http://perkettprsuasion.com/?p=2412#comment-3992 Good points - but it means if you are going to do something innovative in the Social Media and Marketing space, the door will always be there. Advertisers and Marketers are always going to be on the look out "for the next big thing" and search for new innovative ways to reach target audiences. The first companies to adopt an engagement platform that becomes successful can gain a marketing significant edge when the new innovative company explodes in growth.<br><br>Advertisers can't rely on customer to come to them from Google alone... they have to constantly seek out the new innovative services and websites that their prospects are joining and engaging with peers. Provide value to them and give them a reason to follow your company in real life. Good points – but it means if you are going to do something innovative in the Social Media and Marketing space, the door will always be there. Advertisers and Marketers are always going to be on the look out “for the next big thing” and search for new innovative ways to reach target audiences. The first companies to adopt an engagement platform that becomes successful can gain a marketing significant edge when the new innovative company explodes in growth.

Advertisers can't rely on customer to come to them from Google alone… they have to constantly seek out the new innovative services and websites that their prospects are joining and engaging with peers. Provide value to them and give them a reason to follow your company in real life.

]]> By: Arik Hanson http://perkettprsuasion.com/2010/05/20/socialmediajustafad/comment-page-1/#comment-3993 Arik Hanson Sat, 22 May 2010 00:29:01 +0000 http://perkettprsuasion.com/?p=2412#comment-3993 Just had a conversation about this very topic with a local ad guy here in MSP today. You're right--the hype will die down and things will begin to stabilize a bit. Consolidation of platforms will also help. And, there will be a premium on aggregating and filtering content. I'm actually very much looking forward to "phase two"...<br><br>@arikhanson Just had a conversation about this very topic with a local ad guy here in MSP today. You're right–the hype will die down and things will begin to stabilize a bit. Consolidation of platforms will also help. And, there will be a premium on aggregating and filtering content. I'm actually very much looking forward to “phase two”…

@arikhanson

]]> By: Sarah Schalmo http://perkettprsuasion.com/2010/05/20/socialmediajustafad/comment-page-1/#comment-3988 Sarah Schalmo Fri, 21 May 2010 20:04:49 +0000 http://perkettprsuasion.com/?p=2412#comment-3988 The business value has already been demonstrated and proved (countless companies have seen an increase in sales after engaging on Twitter/FB/etc). I agree that the traditional ROI has yet to be solidified, but as Perkett mentioned, that comes with time. Great post! The business value has already been demonstrated and proved (countless companies have seen an increase in sales after engaging on Twitter/FB/etc). I agree that the traditional ROI has yet to be solidified, but as Perkett mentioned, that comes with time. Great post!

]]> By: Jenn O'Meara http://perkettprsuasion.com/2010/05/20/socialmediajustafad/comment-page-1/#comment-3989 Jenn O'Meara Fri, 21 May 2010 19:14:21 +0000 http://perkettprsuasion.com/?p=2412#comment-3989 Christine -<br><br>Great questions. Here are some answers - yes, too numerous to count, yes, yes, yes, yes, and yes.<br><br>When has word of mouth marketing ever been a fad? Isn't the whole point of marketing to get people to talk about your product or service (and hopefully engage with your product or service)? While the tools we use today for social marketing purposes may not be the same tools we use 5 or 10 years down the road, I don't think social networking is a fad. There were naysayers about 15 years ago who thought that "this Web thing - that's going to go away." To ignore social media is to potentially miss a way to communicate to a target audience. Since reaching an audience is increasingly a tough thing to do, marketers really need to use all the tools in their arsenal. <br><br>To quote Daisy Whitney, "owning an audience" is increasingly becoming an important strategy. Marketers can't rely on just paid impressions or great media placements to reach their key audience. Christine -

Great questions. Here are some answers – yes, too numerous to count, yes, yes, yes, yes, and yes.

When has word of mouth marketing ever been a fad? Isn't the whole point of marketing to get people to talk about your product or service (and hopefully engage with your product or service)? While the tools we use today for social marketing purposes may not be the same tools we use 5 or 10 years down the road, I don't think social networking is a fad. There were naysayers about 15 years ago who thought that “this Web thing – that's going to go away.” To ignore social media is to potentially miss a way to communicate to a target audience. Since reaching an audience is increasingly a tough thing to do, marketers really need to use all the tools in their arsenal.

To quote Daisy Whitney, “owning an audience” is increasingly becoming an important strategy. Marketers can't rely on just paid impressions or great media placements to reach their key audience.

]]> By: Chris Selland http://perkettprsuasion.com/2010/05/20/socialmediajustafad/comment-page-1/#comment-3987 Chris Selland Fri, 21 May 2010 08:46:27 +0000 http://perkettprsuasion.com/?p=2412#comment-3987 Personal value? Without a doubt.<br><br>Business value? Yet to be demonstrated. Personal value? Without a doubt.

Business value? Yet to be demonstrated.

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