Seven Business Lessons from the Military

If you are connected with me on Facebook or Twitter, you probably know that I recently saw my brother off as he deployed to Afghanistan. A part of the weekend was spent at a deployment ceremony for his unit, and the other part consisted of my asking a lot of questions about what he does, [...]

Persuasive Picks for the week of 05/10/10

Making Time For EvolutionThere are plenty of excuses for not integrating social media into your marketing strategy, but more often than not it comes down to resources or time. Amber Naslund from Radian6 urges readers to “harness their potential” and “embrace the unknown” in this motivational post. The Metrics of Social MediaThis post by Danny [...]

Ladies’ Home Journal Features PerkettPR’s Own Heather Fraelick

If you’re a regular reader, you know that PerkettPR provides its employees with 40 paid community service hours per year, to spend on a cause of their choice. We are proud of our employees’ efforts to help others and we want to support their desire to do so. Hiring people who care about others and [...]

Persuasive Picks for the week of 05/03/10

Social-media games: Badges or badgering? CNET staff writer Caroline McCarthy expands on the growing popularity of “badge-based” achievements popping up on websites like The Huffington Post and applications like Foursquare as forms of incentive to interact. Are your social media metrics diagnostic or objective? Christopher S. Penn provides an entertaining and informative explanation of the [...]

PerkettPR’s April MVP: Johanna Cappello

At the end of each month we give each PerkettPR employee the opportunity to call out and recognize their fellow colleagues by voting for them as our “Most Valuable Player.” Traditionally, we’ve only shared the honors and accolades amongst ourselves during our first internal meeting of the new month – but why not share it [...]

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