http://perkettprsuasion.com/2010/06/22/perkettpr-inteviews-robert-scoble-part-2/ The PerkettPR Blog Thu, 17 May 2012 12:33:00 +0000 hourly 1 http://perkettprsuasion.com/2010/06/22/perkettpr-inteviews-robert-scoble-part-2/comment-page-1/#comment-4038 Laurent Pfertzel Wed, 23 Jun 2010 21:04:04 +0000 http://perkettprsuasion.com/?p=2607#comment-4038 Jeff<br>Good interview. It highlights the need to be personal, relevant and possibly build a relationship. I see agencies blasting PR around. Granted, they do tray to target but solely on macro information (this blogger is into personal finance or into cloud computing). That's not bad, but more can be done. I think the ultimate is an email that rebounds in a timely manner on a twit/posts from the blogger, with an attempt to add value, to create a real connection at the thought level. When I do that (I do it for my own company), I get 80% response. <br>Laurent Jeff
Good interview. It highlights the need to be personal, relevant and possibly build a relationship. I see agencies blasting PR around. Granted, they do tray to target but solely on macro information (this blogger is into personal finance or into cloud computing). That's not bad, but more can be done. I think the ultimate is an email that rebounds in a timely manner on a twit/posts from the blogger, with an attempt to add value, to create a real connection at the thought level. When I do that (I do it for my own company), I get 80% response.
Laurent

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