PerkettPR Interviews Robert “Scobleizer” Scoble, Part 1: tech, blogging, social media & more

In PR, it’s important to pay attention. Paying attention means listening, reading and following – especially when it comes to industry innovators. One of the biggest tech influencers we follow is Robert Scoble, otherwise known as “Scobleizer.” While Robert now has a corporate job as a video blogger for Rackspace – where he is building [...]

Persuasive Picks for the week of 06/14/2010

SEO RIP? Peter Himler recaps the opinion that traditional Search Engine Optimization is dying – as proclaimed by Gary Vaynerchuk during his speaking session at last week’s Internet Week in NYC. The post also provides opposing points of view from Jeff Jarvis and Lee Odden. You Have To Have Thin SkinIt’s common to hear that [...]

I Know You, I Know You

At last week’s PRSA T3PR conference, one of the audience questions to me was whether or not today’s “marketing celebs” overshadow their clients. The question was asked with the comment, “I know a lot of the marketing ‘Twilebrities,’ for example, but I don’t know any of their clients.” My reply was that I didn’t think [...]

World Cup: The Ability to Unite

For one month every four years, the World Cup is broadcast live across the world, including the U.S., where we have been slow to adapt to the sporting phenomenon that has such a huge following in Europe and beyond. But it seems like the enthusiasm this year for the 2010 FIFA World Cup South Africa [...]

Are You A PR Influencer?

Even though 99% of everything you do in PR is on behalf of your company or your client, are you working on becoming an influencer yourself? Our own @missusp spoke last Friday afternoon at the PRSA Technology Conference in New York on the topic of PR professionals as influencers and shared her insights into how [...]

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