Persuasive Picks for the week of 09/06/10

My 3 takeaways on Google Instant
Christopher S. Penn provides an eye opening look at the affect Google’s Instant Search will have on your PPC (pay-per-click) metrics if your business utilizes Google’s AdWords program.

The Social Media Insider, Unplugged
Mediapost’s Social Media Insider, Catharine P. Taylor, shares thoughts on a topic that many of today’s “web-workers” struggle with – the pressure to stay connected versus the freedom of going unplugged.

Help Customers Count on You
Jeanne Bliss from MPDailyFix.com explains the importance of creating a “service magnet” to attract new customers and keep existing ones coming back. She strengthens the idea with highlights from TD Bank‘s success with implementing “Penny Arcades.”

5 ways you will be defeated by the pitch process
Sean X Cummings lays down a healthy dose of reality for agencies when it comes to pitching new business in this post on iMediaConnection.

3 Studies Show Facebook’s Marketing Potential
Amy Porterfield shares the results of three Facebook marketing studies that show the potential value the platform has – based on usage patterns, ad placement and more – via this post on SocialMediaExaminer.

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