Persuasive Picks for the week of 10/04/10

New Facebook Groups Designed to Change the Way You Use Facebook
Facebook announced a completely new version of its Groups functionality this week that has come with both praise and criticism. Find out more via this Mashable post that includes a video showing the basics of whats new.

Marketers Losing Amid Social Media Clutter
This post from Mathew Ingram highlights the findings of a recent Forrester study that revealed marketers will have bigger challenges breaking through to the Gen Y demographic. The solution? Create more interesting content. Read on for more.

Nine Elements of Highly Engaging Social Media Campaigns
This 1to1media.com post features some great social campaign tips from the book “The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change” by Jennifer Aaker and Andy Smith.

How Gap turned its logo disaster into a social media opportunity
Smart Company Australia‘s Patrick Stafford chronicles how retail clothing giant Gap managed to use social media to turn a poorly received logo change into a positive and successful social case study.

Nissan applies new social media tactics for Juke launch
RBR.com highlights Nissan‘s unique approach to promoting its new sport cross-over with a mix of social media and blogger buzz includng an engagement with the guys from IWearYourShirt.com.

 

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