Claire Russell and Wayne Sutton at IMS10 – Gillette Stadium, Foxboro, MA – Part 2

In Part II of my interview with Wayne Sutton, we talk all things geolocation and location based services. A self-proclaimed location based services “geek”, Wayne is the Business Development/Marketing Strategist for TriOut, a location-based services application developed to help individuals explore the Triangle area and discover its cultural treasures.

During this interview, Wayne shares great insight on the location based services market landscape, how it works and what it means for consumers. And, most importantly, what retailers and brands need to think about when considering a location-based campaign as part of their marketing strategy.

Marketers – considering geolocation or location-based services as part of your future marketing campaigns? Which services are you reviewing and why? How will location tie into your online and offline initiatives? We’d love to hear from you in the comments!

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