I was invited by my industry colleague and friend, Aaron Strout of Powered Inc., to participate in a fun experiment this morning. He asked me and a handful of other amazing marketing folks to share a brand haiku based on a recent experience we’ve had – good or bad. (Remember, a haiku is: 5 syllables, 7 syllables 5 syllables.)
Well, if you follow me on Twitter and were on this weekend, you likely heard about my recent experience with Toyota and specifically, McGee Toyota in Hanover, MA. It wasn’t pretty. So here’s my haiku for you based on my weekend – if you’d like the full story, read my blog post about the experience – and why it’s crucial for your sales team to understand that customer relationships are way more valuable than customer deals.
Toyota was wrong
Happy customers tell friends
Angry ones tell all
Now that the negative one is out of the way, here are two positive ones – because happy customers should share loudly, too.
Jet Blue I love you
Thanks for TVs and smiles
You get customers
Ideeli is cool
They sell lovely things to me
And they engage me
Thanks for the fun, creative and great idea – and invitation – Aaron! Readers, if you have a brand haiku, please play along in the comment section and on Twitter.
Tags: Aaron Strout, Adam Cohen, Ann Handley, bad customer experience, Beth Harte, brandhaiku, Brands, Bryan Person, CC Chapman, Chris Carfi, good customer experience, Greg Matthews, Ideeli, Jake McKee, Jason Falls, Jay Baer, Jeremiah Owyang, Jet Blue, Jim Storer, Kyle Flaherty, Laura Fitton, Liz Strauss, marketers, Marketing, McGee Toyota Hanover, powered, Scott Monty, Sydney Owen, Tamsen McMahon, toyota, Valeria Maltoni