Quora might be the shiny new social tool of the month, but the jury is still out as to whether there’s value contained within or even if the site will last. Chris Brogan provides his view via this post that continues on with a great comment thread from the community. What’s your take?
How Small Businesses Can Use Quora
The topic of Quora continues with this next pick. Still not sure how it might be used with your business? ReadWriteWeb‘s John Paul Titlow shares several ways you might integrate the tool into your social strategy.
In Social Media Marketing, Influence Trumps Popularity
Need a better understanding of why “influence” is such an important part of the social web? This post from Mila D’Antonio explains why influence is not the same as popularity and provides a real world example of how Rayovac has leveraged the power of influencers in their recent social campaigns.
5 Tips for Optimizing and Integrating Your Social Media Content
So, you’ve got an editorial calendar chock full of great content ideas ready to roll out, but are you making the most of your content creation efforts? Liana Evans provides several good tips to keep you going in the right direction via this guest post on Clickz.com
Firms are overcoming their fear of social media: report
Graham Charlton from eConsultancy shares the results of their recent “2011 Customer Engagement Report” that revealed an increase in companies use of social tools for customer engagement and support. Read on for details.
Tags: Chris Brogan, customer engagement, Graham Charlton, influence, John Paul Titlow, Liana Evans, Mila D'Antonio, Quora, Rayovac, Read/WriteWeb, social content, social marketing, Social Media