Persuasive Picks for the week of 03/07/11

Posted on March 11, 2011 by Christine Perkett
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LinkedIn Today: A Social News Product For Professionals
Earlier this week LinkedIn held a press conference to announce their new product strategy. The announcement included the launch of their new social news product for professional called “LinkedIn Today.” Leena Rao provides details on LinkedIn’s direction via this post on TechCrunch.

Go guerrilla on social media
Business Standard reprints this nice chunk of content from the book “Gorilla Social Media Marketing” by Jay Conrad Levinson and Shane Gibson that helps marketers to approach their social strategies with gorilla tactics.

70% Of SMBs Plan To Use Social Media
Informationweek‘s Kevin Casey shares the results of a recent Techaisle poll that found 7 out of 10 small businesses plan to use social media in the next year – however, a little less than half of those planning to use it aren’t actually sure how it will help their business.

5 Smart Social PR Campaigns to Learn From
Mashable‘s Leyl Master Black shares five innovative PR campaigns from big brands like Healthy Choice and KFC that have successfully integrated social components.

6 Reasons Your Social Media Sucks
James Kotecki, online content strategist for the Huffington Post lays out the reasons why your social media sucks and urges readers to experiment to find the right combo of tools to make your strategy work.