Persuasive Picks for the week of 03/21/11

Pepsi RefreshPepsi Refresh: Social Media’s Pearl Harbor or Waterloo?
This post by Chris Yeh on the Agency Collaboration blog responds to Bob Hoffman’s “scorching” Ad Contrarian post with a fresh and insightful view on the highly publicized Pepsi Refresh campaign.

Why I’m Glad I Went to SXSW (Despite My Reluctance): One Virgin’s Experience
Fresh off the heals of our own @missusP’s post about her first-time SXSW experience comes this entertaining recap from MarketingProf‘s Ann Handley. And yes, this is the second week in a row that Ms. Handley has appeared in our picks…let the rumors begin!  ;)

Three social media marketing techniques that brands should probably ditch
Econsultancy tech reporter Patricio Robles provides a short list of social marketing techniques that brands should consider avoiding when deploying new campaigns.

Why Social Media is Perfect for Small Businesses
TMCnet.com contributing editor Gary Kim shares the results of a recent American Express survey that revealed that word of mouth is still one of the primary ways small businesses gain new customers – which is also one of the benefits of a properly executed online social strategy.

Facebook Questions Goes Where Quora Can’t
Quora certainly rocked the “buzz meter” in the beginning of 2011. ReadWriteWeb‘s Mike Melanson shares highlights from Facebook‘s announcement of its newly enhanced Questions feature that will make it more valuable to users.