UNSUBSCRIBE ME….Yes….really…please…

As part of my New Year’s resolution, I have embarked on a new project – unsubscribing from all newsletters, offers and company emails. I started out with the intent of unsubscribing only from the ones I haven’t read in months, but I decided to wipe them all out and start over fresh, only subscribing to [...]

Perkett’s “Persuasive Women” Series Continues with Ann Handley

PerkettPR is very excited to enter 2012 with a great new interview in our “Persuasive Women” series. This new interview is with someone we truly admire, Ann Handley. Ann is a 12-year veteran of creating and managing digital content. Ann is the Chief Content Officer of MarketingProfs, which provides marketing know-how for business people through a full range of online [...]

Persuasive Picks for week of 1/2/12

Fortune contributor Anne Fisher questions readers in her latest article, Who owns your Twitter followers? Maybe not you Search and social are two very different animals that require different types of nurturing, creative support, and management, Dana Todd gives us 2 crucial rules for managing search and social at iMediaConnection “The industry is littered with the remains [...]

The Enterprise Still Confused by Social Media – Marketers, Where Are You?

A couple of years ago, we were hired by a global security software company to plan, write, distribute and implement a social media policy for their company – not a small job for an enterprise with employees in more than 100 countries across the globe, and products and technologies for over 300 million users worldwide. [...]

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