Influencers Who Inspire: Broadcast and Social Media Editor, Lisa van der Pool

This week’s interview in our “Influencers Who Inspire” series is with Lisa van der Pool of the Boston Business Journal.  Lisa has been a Broadcast editor and Reporter at the Boston Business Journal since 2005. At the BBJ she covers advertising, small business, legal services, retail and hospitality; and maintains the newspaper’s Twitter account. She also regularly appears on WBZ-TV Channel 4 discussing the top business stories of the day. Prior to joining the BBJ, Lisa worked at Adweek Magazine for five years, where she covered advertising and PR firms across New England.

 

What is the first thing you do when you wake up in the morning?

Check my email, and Twitter.

 

What do you love about Boston?

It’s a city with a lot to offer, but it’s also very cozy and accessible.

 

If you could be on a reality TV show, which one would it be and why?

Definitely Top Chef, it’s my favorite show. But first I’d have to learn how to cook.

 

What was it like to work at AdWeek?

Adweek’s a cool trade magazine.The advertising world is a dramatic, exciting industry to write about and I met many fascinating ad execs over the years.

 

What do you think the future of advertising looks like – will we continue to see consumer-contributed/participation?

Every year advertisers get more savvy about taking advantage of social media. And yes, I think smart advertisers know they need to get consumers involved and interact with them directly.

 

What is your favorite ad ever?

Probably Volkswagen’s Pink Moon, back when Arnold Worldwide worked on the account.

 

What are you passionate about? Any hobbies?

I spend as much time as possible with my family, and friends. I also love music and going to the movies.

 

Where did you rescue your cats from and why?

I got them from Angell Animal Medical Center in Boston, which has a great adoption center for cats, dogs and other animals. I’m passionate about helping animals, so caring for a pair of cats at home who were found on the streets of Methuen is the least I can do.

 

What’s the last vacation you took?

Scottsdale, Arizona. We just went there to relax and enjoy the scenery.

 

What’s your take on this year’s Super Bowl Ads – which was your favorite, were the ads a win or as snooze this year?

Overall, I was extremely underwhelmed by this year’s Super Bowl commercials. Nothing struck me as all that creative or funny. I liked Chevy’s Apocalypse ad with the Twinkie shout out. My least favorite commercials were the sexist ones: Teleflora, Go Daddy and Fiat. Advertisers need to wake up a bit more and remember that women watch the big game too.

What is next for you in 2012?

I have a few fun vacations planned already. And I’m trying to be better organized!

One thought on “Influencers Who Inspire: Broadcast and Social Media Editor, Lisa van der Pool

  1. Sorry but I’m not influenced here. Could you elaborate please?

    For instance, when responding to the future of advertising, could you provide examples from your perspective of advertisers who “get more savvy about taking advantage of social media?” Do you refer to the hashtags that were prominent in the recent SuperBowl commercials, or clever ways to create welcome screens on Facebook brand pages, or ___? And when you write that “smart advertisers know they need to get
    consumers involved and interact with them directly,” I know what you imply but what do you really mean?

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