Persuasive Picks for week of 3/5/12

Forbes contributor Anthony Kosner breaks down the success of YouTube’s recently Most Popular video KONY 2012, a poignant 30 minute video with over 50 million views that begs the question; can the power of social media do what foreign policy cannot? Kosner’s piece provides 12 Lessons from KONY 2012 from Social Media Power Users including be positive, [...]

Influencers Who Inspire: VentureBeat’s Dean Takahashi

As PR professionals, we’re often asked “who do you know” and “will they take your call?” It’s part of the reason that we started our “Influencers Who Inspire” series – to not only validate those questions but to support and promote the work by influencers that we all admire and follow. And we were stoked [...]

Happy Employee Appreciation Day to PerkettPR – An Amazing Staff

The first Friday in March marks Employee Appreciation Day and I wanted to be sure to send a small token of appreciation out to my amazing staff. In the PR agency business, it’s not unusual to see a revolving door of employees and I have to say that I am very lucky to never have [...]

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