David Murdico at AdAge thinks that too many brands are setting up social media “playgrounds” where fans get to play on the swings and see-saws while the company stays off to the side, just watching. In his recent post he asks Does Your Brand’s Personality Come Through In Social Media? and encourages brands to jump in and have some fun.
Now that Facebook has gone public, the social media world is officially spinning at hyper speed, but Dilip Venkatachari at iMediaConnection writes that social engagement will produce the most valuable currency – customer intelligence – during this era of social media growth in his latest article Why the future of social is all about engagement.
Social Media in business can be a great way to get in touch and stay in touch with clients, but there is a method to the madness. ClikCloud founder Dan Shapriro offers suggestions on how to create a positive, engaging social media presence in How To Include Social Media Business via CRN.
Though online marketing is still a work in progress, a recent report by the Chief Marketing Office (CMO) Council shows that most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, stronger customer analytics, and richer online engagement. You can read more findings from the report in CMOs Expect Big Returns From Digital Marketing on MarketingProfs.