We’ve all been there before: Under an impossibly-tight deadline, in front of a blank page, hypnotized by the unrelenting blinking cursor staring back at you. You’re desperate for inspiration to hit and the words to start flowing, yet the harder you try to force it, the more frustrated you become, thus perpetuating the vicious cycle otherwise known as “writer’s block.”
It’s no secret that some of the best writing comes from having the ability to let your mind wander to more creative places…but when you don’t have the luxury of time during a busy work day, what’s a pressed PR person to do?
First, know there are no shortcuts or surefire routes to producing good copy; it will take a bit of time, effort and good old-fashioned concentration (something that can be tougher and tougher to come by in today’s age of 140-character attention spans!). But on the flip side, also know that it is possible to regain your writing groove, regardless of any momentary lapse in ability.
Here are five of my favorite tips for unblocking the writer within:
Move. I’m not talking about the pack-up-your-house kind, but the need for a change in location if you feel “stuck” in one spot. Whether it’s across the room, out of the office or through town to your favorite coffee shop, a fresh perspective and some new scenery can work wonders.
Unplug. I know, I know; this might as well be a four-letter word in PR. But try turning off your phone, waiting to respond to email and closing down other distractions on your desktop – just for a bit. I promise you’ll be amazed by how much you can accomplish in a short amount of time without constantly trying to multitask.
Condition. Much like Pavlov’s dog, we can often train ourselves by pairing one stimulus with another. Have a spot in which you’ve been super productive before? Save it for when you need to get important work done, and eventually you’ll associate being there with tackling even the most complex projects with abandon.
Listen. Some people need silence to get work done, while others need to drown out the thoughts bouncing around in their heads. Whether it’s to the silence of an empty room, the ebb and flow of instrumental music or the energy of top 40 tunes, go with whichever noise strategy works for you. I happen to prefer classic rock and 90’s hits at a low volume for background noise, for example – so keep turning that dial until you hit on something that strikes a chord.
Experiment. Everyone’s writing process is different. If something isn’t working for you, don’t force a round peg into a square hole; instead, try another approach. And if that doesn’t work, try something else until you eventually stumble upon something that does work for you. But whatever you do, don’t stop investigating new avenues to unleash your inner creativity.
Have any other tips to share? We’d love to hear them in the comments below.
Tags: Marketing, PR, PR best practices, writer's block, Writing