Collaboration is the focus of a Forbes article entitled “Collaboration Could Be Your Most Powerful Marketing Tool“. This piece, penned by Andrew Fayad, talks about how building alliances will help your business and how teaming up with others has its benefits.
In a bold article called “Can PR Firms Lead Brand-Building? These CMOs Are Unconvinced“, a survey suggests that PR firms stick to what they are successful at – traditional PR. This new joint research study from the PR Council and ANA is particularly interesting as it only polled a small number of participants.
An Entrepreneur article, authored by Rohan Ayyar, offers tips to social media marketers on how to engage better on social media channels. This article called “3 Never-Fail Tactics for Superior Social-Media Engagement” recommends email marketing as well as new social tools like WooBox.
PR Daily published a great article called “10 falsehoods about PR“. This article, authored by Robert White of PR Matters, focuses on the top things that PR is not while highlighting exactly what the definition of PR is.
Another great article this week from PR Daily is called “5 ways to write sharp, catchy infographic copy“. This piece, authored by Florence Mendoza, offers tips on how to create a memorable infographic that will catch attention from your audience.
“Seven common uncertainties in PR and how to overcome them“, authored by contributor, Ken McGaffin, talks about uncertainties in PR including if a journalist receives your pitch or if a journalist will cover your topic after speaking with you – both are not guaranteed.
Fortune Magazine author, Heather Clancy, pens an article about marketing tech spend and how marketers are willing to spend the money if a technology helps them. This article called “5 reasons marketing tech spending will reach $120 billion by 2025“, states that marketers are evolving from “mad men” to “math men.”
“Content Marketing Valuable for B2B Marketers Who Document Strategy” focuses on how marketers can determine what strategies are working. This article focuses on an August 2015 Content Marketing Institute (CMI) and Marketing Profs survey, sponsored by Brightcove. This survey found that 88% of B2B marketers use content marketing and that while almost a third of B2B marketers said their use of content marketing is effective, 36% had opposing views.
Huffington Post contributor, Sajeel Qureshi, covers the topic of marketing operations in his article called “How To Streamline Marketing Operations In Small Marketing Departments“. This article offers insight from this Operations Executive on how to do things differently in your marketing efforts.
“The Top 7 Content Marketing Trends That Will Dominate 2016” by contributor, Jayson DeMers, covers the new technologies available to marketers who want to stay ahead of the curve with their content marketing efforts.
DMNews offers insight on how marketers should apply neuroscience in order to appeal to customers’ subconscious mind. This article, authored by Elyse Dupre, is entitled “The Marketing Brain Game” and gives practical tips on understanding the consumer decision making process.
Marketing Land’s article called “15 Digital Marketing Myths CMOs Need To Stop Believing” talks about digital marketing myths including the notion that SEO is dead and that negative comments on social networks are bad for business. This article, authored by Scott Rayden, is a comprehensive look at these and other myths and why you should debunk them all.