According to PRNewser, “The PR Industry Has a Big Problem“. Guest columnist, Colin Jordan reports there are roughly 5.7 PR professionals for every one journalist, according to recent Labor reports in the U.S. He offers insight on how the PR industry must change.
Mashable reports on what we will see from content marketers in 2016. This article called “10 content marketing game changers to look for in 2016“, authored by Shafqat Islam, shares tips on what brands should do in 2016 to stay on top, including the rise of new platforms such as WeChat, Line and others.
Brent Gleeson, a Forbes contributor, pens a piece on social media marketing in 2016. “5 Things You Should Be Doing In Social Media Marketing In 2016” focuses on the top five things brands should be doing to better engage customers. He encourages the use of live streaming and engaging more with key influencers.