Persuasive Picks for the week of 07/18/11

What is Engagement in Social Media? Angela Hausman explores the definition of “engagement” via this post on SocialMediaToday. Be sure to read through the comment thread for additional definitions and view points from the SMT community. What does Google+ mean for your social media policy? Technologist David Reinhardt expands on the potential impact Google+ will have on the [...]

Persuasive Picks for the week of 07/11/11

The 5 Es of Content Marketing ConversationAgent‘s Valeria Maltoni shares five inspirational tips to help writers take advantage of the “lazy days” of summer by pushing forward and gaining traction with their content creation and marketing efforts. 4 [Social Media] Failures and a Success Sometimes the best way to learn is through your mistakes. This time [...]

Persuasive Picks for the week of 06/27/11

Google Launches Google+ To Battle Facebook Google’s announcement of their new Google+ service has been getting mixed reviews around the blogosphere from those who have been able to get an invite thus far. Get caught up with what the service entails, with this overview from Mashable‘s Ben Parr. Does Social Media Have a Return on [...]

Persuasive Picks for the week of 06/13/11

9 Questions: Tony Hsieh, Zappos Get a quick injection of entrepreneurial motivation from this quick and inspirational interview with Zappos CEO Tony Hsieh on the American Express Open Forum. Take a Twitter Audit Chris Brogan provides 10 questions for you to answer that will help in determining how effective your efforts on Twitter really are. [...]

Persuasive Picks for the week of 06/06/11

By the numbers: Social media’s slice of the marketing pie Get up to speed on how companies with small, medium and large social marketing budgets are spending their money via these highlights of several recent Hubspot, Nielsen and Altimeter reports compiled by Dan Taylor – in this post on TheNextWeb.com. 4 Ways Video Can Help Your [...]

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