“New Marketing” and “Social PR” are Simple. Talk With Me.

I constantly see chatter, blogs, articles and tweets out there about “New marketing” and “How PR works – or if it’s even necessary” now that social media is so mainstream, easy and accessible. Oy, I am so tired of the misconceptions that social media has somehow replaced these important roles in business. But I’m even [...]

Does Motivation Matter?

As an entrepreneur and business owner, one has to keep a certain level of motivation in order to keep the business moving forward. Even during the worst of times – say a recession – and the best of times, an underlying, sincere motivation must exist for long lasting success. You must also learn how to [...]

How to be a Good PR Client

In the client/service business, there’s always a lot of discussion about how the vendor can treat the client well, what constitutes good client service and how to yield valuable results. But it’s also important to think about what it takes to be a good client – like any relationship, it takes two. As the economy [...]

Define Trust. Not So Easy, Is It?

Yesterday I presented at the Social Media & Community 2.0 Strategies Conference in Boston, where I was lucky enough to have some great folks attend my session. They asked thought-provoking questions and provided insightful feedback – which is always appreciated. One of my industry friends, Michael Pace, asked me a question at the end of [...]

If Your Social Content Isn’t Brand-Relevant, It’s Just Noise

In the PR industry, we’re paid to make people take notice. Notice of products, services, people, companies. Notice of articles, comments, updates, events. And it’s not always easy – it’s a crowded world out there and “breaking through the noise” is a big challenge. Social media has opened up the options for promotion – we’re [...]

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