What’s Wrong With Your PR?

Do you know the answer to this before you start researching a new PR firm to hire? Have you taken a good look at your current program and working relationship and truly understand what needs to improve? Do you have a plan for integrating PR with other marketing elements?
In meetings with prospects I’ve found that [...]


Persuasive Picks for the week of 05/31/10

Will people stop buying Coca Cola? Maybe not, but Eric Bovim writes in PRWeek that Food and Beverage Companies Face a PR Challenge – facing a plethora of new programs focused on healthier food options. From First Lady Michelle Obama’s “Let’s Move Campaign,” to a powerful new coalition of big brands and the Healthy [...]


Constant Contact Acquires NutshellMail; Social Media Marketing Made Easy for SMBs

By now, you’ve likely heard the big news on our client front today – Constant Contact has added social media marketing to their arsenal of tools for small businesses and organizations, through the acquisition of NutshellMail. Now, while I may be biased, I can honestly say that NutshellMail does exactly what the name implies – [...]


Social Media is a Fad … Like Websites Don’t Matter

Today I heard at least three different people comment that social media is a fad. Although they were positioning it in jest, there was also a bit of questioning in their tone. So let me ask you this:
- Do you use email?- How often do you IM?- Do you have a website? What about a [...]


Seven Business Lessons from the Military

If you are connected with  me on Facebook or Twitter, you probably know that I recently saw my brother off as he deployed to Afghanistan. A part of the weekend was spent at a deployment ceremony for his unit, and the other part consisted of my asking a lot of questions about what he does, [...]

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