What is a Web. 2.0 PR Agency?

What does it mean to be a “Web 2.0 PR Agency,” anyway? It’s really not that complicated.

Join us August 4 to Kick Off Boston Restaurant Week

Join us and our client Constant Contact as we gear up for Boston’s Restaurant Week. On August 4, Constant Contact joins in the festivities by hosting a free seminar to educate Boston-area restaurant owners on the power of email marketing. Various Boston restaurants will share their email marketing success stories, including Finale, Rialto, Masa and [...]

Who Owns Your Brand?

Right now we are participating in a Twebinar (think Webinar + Twitter) hosted by Chris Brogan and Radian 6 on the topic of “Who Owns the Brand?”
Do companies own their brand or do the customers own the brand? There are a lot of differing opinions on the subject. I believe companies own the brand - [...]

Starry Eyed Over Social Media

The Internet has been ablaze the last few months about social media and business. Everyone is trying to figure out the value of the different sites - from the “oldies” like Facebook and LinkedIn to newbies like Twitter, Seesmic, Plurk, Brightkite, etc. The value of such communities is especially abuzz in the realms of marketing [...]

Does Anyone Know a Good PR Firm?

Well, sure! But the question is… is it the right firm for you?
I’ve noticed this question being posed a lot lately on LinkedIn Answers, Twitter and other communities. Sometimes we chime in, sometimes we just mine for competitive intelligence. It’s interesting to see the PR firms who take the time to provide context as to [...]

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