Social Media is a Fad … Like Websites Don’t Matter

Today I heard at least three different people comment that social media is a fad. Although they were positioning it in jest, there was also a bit of questioning in their tone. So let me ask you this:
- Do you use email?- How often do you IM?- Do you have a website? What about a [...]

Seven Business Lessons from the Military

If you are connected with me on Facebook or Twitter, you probably know that I recently saw my brother off as he deployed to Afghanistan. A part of the weekend was spent at a deployment ceremony for his unit, and the other part consisted of my asking a lot of questions about what he does, [...]

Ladies’ Home Journal Features PerkettPR’s Own Heather Fraelick

If you’re a regular reader, you know that PerkettPR provides its employees with 40 paid community service hours per year, to spend on a cause of their choice. We are proud of our employees’ efforts to help others and we want to support their desire to do so. Hiring people who care about others and [...]

PerkettPR’s April MVP: Johanna Cappello

At the end of each month we give each PerkettPR employee the opportunity to call out and recognize their fellow colleagues by voting for them as our “Most Valuable Player.” Traditionally, we’ve only shared the honors and accolades amongst ourselves during our first internal meeting of the new month – but why not share it [...]

What is Value? It Depends on Who You Ask

The word value might seem like a straight forward term but in reality, it’s very subjective. Those of us in the PR agency business can appreciate this as we balance multiple clients and work hard every day to provide value to them – which can be, and often is, very different from client to client. [...]

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allanpharr: RT @TIMA_NC: Learn how to protect yourself from a PR crisis from Christine Perkett @PerkettPR at @TIMA_NC interactiv ... http://tmi.me/18CQR
13 hours ago from ÜberTwitter

TIMA_NC: Learn how to protect yourself from a PR crisis from Christine Perkett @PerkettPR at @TIMA_NC interactive workshop 9/15 http://ar.gy/1M1
14 hours ago from Argyle Social