Brand Haiku for You

I was invited by my industry colleague and friend, Aaron Strout of Powered Inc., to participate in a fun experiment this morning. He asked me and a handful of other amazing marketing folks to share a brand haiku based on a recent experience we’ve had – good or bad. (Remember, a haiku is: 5 syllables, [...]

Do You Treat Your Customers Like a Deal or a Relationship? A Lesson from McGee Toyota

What’s more valuable to your business – one customer deal or a lifelong customer relationship that results in repeat business and referrals? You’d think the answer is obvious, wouldn’t you? My family is in the market for a new SUV. We’ve got a Toyota Sequoia that’s nearly a decade old with about 160k miles on it [...]

The “R” in Marketing – Marketers (and Politicians) Still Missing the Point of MRM

I’ve been thinking a lot about the “R” in marketing lately – the relationship factor, if you will. That word has always been in CRM but what about MRM? Marketing Relationship Management? I’ve been thinking about how the best marketers today really get this – they aren’t just about pushing content or messaging, but about [...]

A Week of (Soggy) Marketing & Social Media Learning in Boston – Join us online or at IMS at 1 today!

If you’re in or around the Boston area this week, you already know that it’s a big week for new marketing, social media and business professionals. A flurry of events are taking place as IMS 2010 and FutureM are in full swing. If you can’t join live, be sure to watch the numerous sessions on [...]

PR Pitching PR – an Influencer Twilight Zone

In July I gave a presentation at T3PR titled, “Driving your online footprint: PR experts as influencers.” My focus was on how a new breed of PR experts have fast become influencers in their own right through the power of social media and personal brand building: why it matters, how it’s indicative of our changing [...]

« go back — keep looking »