A “Win-Win PR Situation” for Abercrombie & Fitch

Apparel retailer, Abercromie and Fitch issued a statement on Tuesday titled “A Win-Win Situation,” in which it stated a “deep concern” over the association between Mr. Sorrentino and the brand. A&F offered up a “substantial payment” to Mr. Sorrentino “to wear an alternate brand.” For those of you that live under a rock, the above [...]

BravoTV – Making Reality TV Stars Accessible

Hello my name is Claire, and I am a reality TV junkie – and my network of choice is BravoTV. I can’t get enough of my Bethenny, Real Housewives, Flipping Out, Top Chef, Million Dollar Listing, Matchmaker and Decorators. One might ask what makes these shows so addicting and how is it that Bravo TV [...]

Raleigh’s Social Media and Tech Community share 2011 Predictions at TIMA Summit Party

Last Thursday night I attended the TIMA Summit Party – the only afterparty for the Third Annual Internet Summit in Raleigh, North Carolina. Quickly becoming one of the largest internet conferences on the East Coast, the Internet Summit was a near sellout this year with an estimated 1500 attendees! Bringing together Internet executives, senior marketers, entrepreneurs and [...]

Claire Russell and Wayne Sutton at IMS10 – Gillette Stadium, Foxboro, MA – Part 2

In Part II of my interview with Wayne Sutton, we talk all things geolocation and location based services. A self-proclaimed location based services “geek”, Wayne is the Business Development/Marketing Strategist for TriOut, a location-based services application developed to help individuals explore the Triangle area and discover its cultural treasures. During this interview, Wayne shares great [...]

Claire Russell Interviews Wayne Sutton at IMS10, Part 1

Last month I attended and presented at the Inbound Marketing Summit 2010 in Foxboro, MA. It was great to be back in Boston, catching up with friends and colleagues. But a true highlight of my visit, ironically (since we live in the same area), was finally getting the opportunity to catch up with Wayne Sutton [...]

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