UNSUBSCRIBE ME….Yes….really…please…

As part of my New Year’s resolution, I have embarked on a new project – unsubscribing from all newsletters, offers and company emails. I started out with the intent of unsubscribing only from the ones I haven’t read in months, but I decided to wipe them all out and start over fresh, only subscribing to [...]

Kids can Participate in Social Media….Safely

Recently I was watching a news story about several women who had fallen prey to a man with a fake Facebook profile. I often wonder how people fall for these scams, but as I watched it, I could see how it could happen – the man seemed genuine and “normal.” In fact, I have found [...]

The Way I Am Working Isn’t Working

At least that is what I found out at my favorite SXSW session, “The 90 Minute Solution: Live Like a Sprinter,” with Tony Schwartz, bestselling author of “Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live.” If you are like me, always tired, always working too long but not [...]

Most sincerely and lovingly yours, Lisa – How should we sign off on business emails?

As PR experts, we field hundreds of emails a day, at least. Recently, I have become obsessed with how people sign off on their emails and with finding the best way. It seems like there should be some kind of industry standard on how to sign a business email, or maybe a few choices for [...]

Client Service – Deliver What They Don’t Know They Want

The other day one of our clients asked us for something that was relatively easy to do – something that we could have handled with a quick email response without even knowing why the client needed the information. But I tend to be nosey, so I asked. The client contact needed the information to share [...]

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