Persuasive Picks – Week of July 27, 2015

Business2Community author, Anna Rodriguez pens an article called “The Good And The Devil Benefits of Virtual And Social Media Management”. The article focuses on the recent survey from WorldatWork that found found that the number of American employees who worked virtually at least one day a month reached 17.2 million in 2008. The article goes on to offer tips on managing a virtual workforce effectively. 6-ways-to-manage-a-virtual-work-force   ‘Why You Need To Diversify Your Marketing”, written by Forbes contributor, Mike Templeman, offers insight on why companies need to consider more than one channel in their marketing efforts. Once a company finds their marketing channel where they can achieve traction, it is incumbent upon that company to seek out and establish and second, third, or fourth effective marketing channel. Business2Community also covers the topic of storytelling in marketing in its article called “Using Storytelling in Your Software & Technology Marketing.  Author Stephanie Kapera discusses how storytelling in campaigns and videos as well as blogs offers marketers a chance to have their customers understand them better. Kapera also offers tips on when storytelling is not appropriare.

Persuasive Picks – Week of July 20, 2015

Business2Community author, Susan Gilbert discusses how positive vision in marketing will protect you from failure. “Positive Focus Creates Better Marketing Results” provides 4 easy steps for positive focus, including how to monitor your time on social media and being open to new marketing strategies.


7 of the Best Tools to Aid Your Content Marketing”, an insightful piece by Julia McCoy, covers some of the latest content marketing tools out there that can help you be smarter and more accurate in your content marketing strategy.

Mike Templeman contributes an article called “How Facebook And Twitter Fit Into B2B Marketing”  which discusses two lesser-used social media platforms, Facebook and Twitter and how they can be a real value in B2B marketing.

Persuasive Picks – Week of July 13, 2015

Forbes contributor, Theo Priestly pens a story discussing the challenges marketers face in these fast paced times. “Marketing: 3 Reasons To Tell A Story, Not Sell Technology” states that organizations need to turn their attention more towards storytelling and explains how to approach this task effectively. storytelling-18642-3-1940x1293   TheNextWeb’s article called “5 Social Media Fails and the Apps That Could Have Saved Them”, points out various social media mistakes by well known brands such as DiGiorno, New England Patriots and McDonalds. It offers insight on the apps that could have helped these brands when human error could not have been avoided. shutterstock_171257771 Justin Lafferty authors an article for AdWeek’s Social Times called “Was Amazon’s #PrimeDay a Social Media Failure?”, delving in to the success of this social media campaign. Though Amazon said that Prime Day sales surpassed Black Friday or 2014, a lot of the chatter around the sale event was negative or bland, according to Talkwalker.

Persuasive Picks – Week of July 6, 2015

Forbes writer, Nicole Narea, discusses the latest PR nightmare for Subway in “Lessons For Brands From Subway’s Jared PR Nightmare: Act Fast, Be Transparent” . She takes a look back at other PR blunders by brands such as Best Buy and Urban Outfitters and reviews the lessons we have learned from them.

AP Photo/Jeff Roberson
What is a social media influencer and why should you care? CIO contributor, Lauren Broussell, takes an in-depth look at the pros and cons associated with marketing to “internet influencers” and whether it is worth the effort. In this article called “Inside the murky world of ‘social media influencers’”. She also discusses “affiliate networks” and their importance to marketers.


Photo credit: ThinkStock

“The data-driven marketing revolution” authored by David Benady covers why brands are investing heavily in the latest digital technology. This very thorough Guardian report includes viewpoints from data technologists, website marketers and digital leaders.

Getty Photograph: John Lund/Getty

Persuasive Picks – Week of June 29th


“Brand Advocacy is the topic of AdWeek’s article called “How IBM Got 1,000 Staffers to Become Brand Advocates on Social Media.  Author Christopher Heine talks about IBM’s strategy that is catching attention worldwide. And last week, IBM’s #NewWayToWork effort garnered Armstrong’s team a Viral Marketing Campaign of the Year distinction during the 13th Annual American Business Awards in Chicago.

Mashable contributor, Dorey Clark discusses strategies to build a stratospheric social media fan base.This article 3 ways to turn your brand into a social media juggernaut” talks about early adoption of new social channels, hedging your bets and more.


The 5 biggest social media mistakes to avoid” authored by Karissa Giuliano explores social media mistakes made by brands. This CNBC article offers helpful insight for not only brands, but also for any avid social media user.