Mzinga Acquires Prospero – Come join the conversation!

Mzinga acquires Prospero

PerkettPR client Mzinga announced today that it is acquiring Prospero, a fellow Massachusetts-based social media platform builder. Both companies excel in the creating white-label social media platforms that allow companies to create feature-rich online communities. This merger clearly places Mzinga in the spotlight as the leader in business oriented social networking. The true question lies in how this will affect other white-label providers in this space.

Notable social media bloggers such as Chris Brogan, Jeremiah Owyang and Scott Monty have already posted on the merger and shared their views on what the future might hold in this space. What is your take on the future of white-label social media platforms or even social media for corporations in general? To help answer that question, leaders from the newly formed Mzinga along with PerkettPR and Topaz Partners will be hosting a Twitter-based Q&A session throughout today (Monday, March 3rd).

Feel free to follow and converse with any of us on Twitter:

Mzinga/Prospero: Aaron Strout, Jim Storer, Colin Browing, and Heather Strout
PerkettPR: Jeff Glasson, Lisa Dilg and our corporate presence
Topaz Partners: Doug Haslam and Sandy Kalik

Additional Reading:

TechCrunch – More Consolidation in the White Label Social Networking Space: Mzinga Acquires Prospero

Mashable – Mzinga Acquires Prospero to Grow Online Community Solutions Sector

ReadWriteWeb – Enterprise Community Provider Mzinga Swallows Prospero

CenterNetworks – Mzinga Raises $32.5 Million and Acquires Prospero Business Social Networking Platform Provider

Aaron Strout, Mzinga – Red Letter Day

Jim Storer, Mzinga – Following the Mzinga/Prospero News

Colin Browning – Social Media: Working Behind The Scenes

Tech PR Gems – What do you do when a social media client has big news?

This event is a great example of social media companies actually putting social media tools to use and engaging in conversation to benefit the community. We look forward to chatting with you. See you in the Twittersphere!

Sermo Named Media Brand of the Year

Congratulations to our client, Sermo, who was named Media Brand of the Year by Medical Marketing & Media. We are particularly excited about this accomplishment because Sermo took a chance in 2006 with PerkettPR – one of the only firms they interviewed that did not have a dedicated healthcare division – and it continues to be a fruitful relationship for both companies. We worked closely with their marketing team all year to spread the word about this one-of-a-kind community for physicians – and helped it to grow to 40,000 doctors and counting.

Sermo continues to revolutionize healthcare. The discussions held, and decisions made, within the community positively impact not only physicians, but the patients they care for and the pharmaceutical companies that want to forge a safer and more productive future through a more efficient exchange of knowledge and resources. Sermo is a Web-based community where physicians share observations from daily practice, discuss emerging trends and provide new insights into medications, devices and treatments.

“And since physicians have never before been able to talk with a unified
voice in such impressive numbers, sharing observations and insight
about treatments, drugs, devices and biologics, we expect Sermo to
continue to rock the pharma marketing world for some time to come.”

We couldn’t agree more! We are extremely proud of this award, thankful for such an interesting and savvy client, and excited to share even more interesting developments about Sermo in the year to come. Congratulations to Dr. Daniel Palestrant, Founder & CEO; Gina Ashe, CMO; Greg Shenk, Director of Communications and the entire team at Sermo! What a year!

Who Caught Your Eye in 2007? Tell the Crunchies Committee

Anyone that hasn’t had a chance to nominate for the Crunchies Awards should take a look and place votes for your favorite sites, people and emerging tech companies of 2007.

Nominations are only open through tomorrow, December 12, so log on and list your favorites now. The Crunchies Committee will then choose five finalists from the submissions and voting will start on December 13 and last for approximately one month.

If you are looking for some inspiration on who to vote for, check out some of PerkettPR’s clients nominated for selection this year:

Conduit ; “best international start-up” – community toolbars

Moola.com ; “best time sink site,” “best consumer start up” and “best international start up” – the world’s first Massively Multiplayer Rewards Game (MMRG)

Ezmo ; “best consumer start up” and “best international start-up” – social music sharing

Sosius ; “best business model” – free online collaborative workspaces

Here’s some additional background on the awards from the Crunchies blog:

“Together GigaOm, Read/WriteWeb, VentureBeat and TechCrunch are pleased to announce that nominations for the inaugural 2007 Crunchies Awards are now open.

We created twenty award categories to recognize the year’s most innovative technical, creative and business accomplishments of key companies, products and people. We hope you’ll agree that the award categories are good reasons for celebration and fit for a proper ceremony.

We invite you to submit your favorite companies and products for consideration. Read the official rules. Nominations will be open through midnight pst Wednesday, December 12. Finalist voting will open Thursday, December 13 and run for approximately one month before the awards ceremony on Friday, January 18 in San Francisco.”

Supporting Women in Business – Congratulations to The Stevie Awards Winners

The Stevie Awards for Women in Business were announced today and of course we send out personal congratulations to our client Constant Contact – winner of Best Entrepreneur – Non-Services Businesses – up to 2,500 Employees. Constant Contact, led by Gail Goodman, has a laser focus on delivering the best customer service and intuitive email marketing and interactive communications offerings for SMBs – and it’s great to see their hard work recognized. Congratulations!

Other interesting companies who won or were finalists in their categories include Care.com – a new place to find a baby or pet sitter; SheSpeaks – a national network of women who share their feedback and influence products, services and issues on the world around them; and The Baby Planners – a concierge and consulting service that caters to the needs of expectant parents.

It was great to see a variety of regions represented by the winning companies – from coast to coast, interesting emerging start ups and tenacious executives are profiled. For a full list of winners and finalists, visit The Stevie Awards.

A Busy Week – Heading to College, Making Moola and Hosting a TechCrunch Martini Lounge

This week is shaping up to be very busy and exciting for the staff at PerkettPR. Not only are we finalizing our sponsorship presence for TechCrunch MeetUp Boston this Friday, but we are also launching two new clients at the event and promoting CollegeWeekLive – taking place this Tuesday and Wednesday, November 13 and 14.

 

 

 

 

 

 

 

 

First, we are looking forward to the launch of CollegeWeekLive – the biggest virtual college fair ever with over 10,000 students, parents and guidance counselors attending, including many from Europe, Asia, and Africa.

 

 

 

 

 

CollegeWeekLive enables students to “visit” multiple colleges in just two days – they can connect with current college students, guidance counselors, admissions experts and more in a live, interactive environment. The event is geared toward enhancing the process of choosing a college that’s best for the student – all from the their home computer. It will feature many great sessions to help today’s college-bound student make better choices. For more information, check out the agenda.

 

 

Over 75 colleges from over 35 states are signed up to-date, including Air Force Academy, Bentley, Central Connecticut State, Northeastern University, Tufts University, University of Buffalo, University of Texas and more.

Secondly, on Friday we will be at TechCrunch Boston MeetUp at Estate in Boston. We will be helping clients Moola and Mzinga launch – please stop by and see what they are all about. They will both be providing demos and some interactive fun as well.

 

 

 

 

 

 

If you are a reporter, blogger or analyst covering social networking, online gaming, advergaming, online collaboration or community, and would like a pre-launch briefing to learn more, please email me at chris[at]perkettpr.com.

 

If you are attending the party, please stop by the PerkettPR Martini Lounge and find out what all the buzz is about. More details coming later this week. See you there!

 

 

 

 

 

 

 

 

Follow us – @PerkettPR – on Twitter – for live updates and interviews from the party!