Can You Afford Not to Demand Excellence?

I recently had a conversation with an industry colleague who works on the client side. During that conversation, which took place at a marketing conference, he shared with me his experience at a certain other interactive conference last year: “One awesome week-long party paid for by my company. No real business takes place in terms [...]

A Busy Week for Marketing and PR

This week we’re busy merging our online and offline worlds with other marketers and business executives at two key events. We kicked off Wednesday at Boston’s Internet Marketing Summit with a fun and interactive booth – check out the activity on our Whrrl story – where we helped the crowd connect with their “inner social [...]

Christine Perkett interviewed on NewMarketingTV

PerkettPR’s own Christine Perkett talks with BMA President Michael Lewis on NewMarketingTV during the last day of the 2008 New Marketing Summit at Gillette Stadium in Foxboro, Massachusetts. All of the video interviews that Mike created during the summit can be found on the NewMarketingTV YouTube page.

Meeting of the New Marketing Minds, Part 3

This is Part 3 of my series of takeaways from the 2008 New Marketing Summit at Gillette Stadium. Part 1 focused on the importance of listening, while Part 2 focused on content creation and becoming your own publisher. Today I’ll share some of the ideas mentioned around controlling your brand online. Lose Control – Heck, [...]

Meeting of the New Marketing Minds, Part 2

This is Part 2 of my series of takeaways from the 2008 New Marketing Summit at Gillette Stadium. Part 1 focused on the importance of listening. Today I’ll share some of the ideas mentioned around becoming a content creator. Content Creation – Be the publisher! During a panel moderated by Paul Gillin, William Cava (Ektron), [...]

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