Persuasive Picks – Week of August 31, 2015

How to Master Social Media to Get Ahead”, written by Amy Elisa Jackson and Levo League, offers new rules for social media from Internet guru Gabriel Sands. This Fast Company piece includes which social media sites matter most and how to tailor your approach to each one accordingly.


Entrepreneur contributor, Pratik Dohlakiya, covers the topic of “social listening” in his article called “2 Cases That Show How Social Media Can Change Your Business Trajectory”. This thorough and thought provoking article includes examples by Hallmark and Progressive.

Best selling author, Jon Acuff, pens a piece for Time called “7 Lessons I Learned From Taking 10 Days Off Social Media and Email”. This piece offers insight on what happens when you take a break from your phone and social media.

Persuasive Picks – Week of August 24, 2015

Calculated PR Move or Embarrassing Blunder? PR Lessons Gleaned From Tinder’s Epic 30-Tweet Meltdown“, authored by Huffington Post contributor, Eric Yaverbaum, covers the recent Tinder meltdown, which was reported as being not only odd and confusing, but cringeworthy. Washington Post writer, Tim Carman, writes about the “MCWhopper” PR stunt by Burger King. In this article called “Why Burger King’s PR stunt fell as flat as a patty on a griddle”, Carman points out why this poorly planned PR scheme fell short of expectations. Joseph Plambeck, writer for New York Times Bits, pens a piece on the popular topic of social media. This Daily Report called “The Ugly and Antisocial Side of Social Media” brings up the recent tragedy involving the man who is thought to have shot two journalists in Virginia and turned to Twitter and Facebook to show a video of the shooting. Another example of how powerful social media is.

Persuasive Picks – Week of August 17, 2015

Is Marketing on Twitter Worth the Investment”, authored by Huffington Post contributor, Jayson DeMers, discusses the advantages and disadvantages of using Twitter, from hashtags to personalization. DeMers reminds us that Twitter is a constantly evolving platform, and it has many new functionalities in the works.


The popular topic of consumer behavior is covered in a MarketingProfs article called “Harness the Power of Personas for Social Media Marketing”. This article, authored by Keith Quesenberry, offers insight on creating personas to increase the relevancy of your social media marketing methods.

Forbes contributor, Cheryl Conner, talks about PR mistakes and successes in an article called “When PR Goes Really Right (Or Dead Wrong)”. She offers examples of entrepreneurs who took a chance on a unique PR strategy and it either bombed or created a real buzz.

Persuasive Picks – Week of August 10, 2015

7 Social Media Platforms That Could Explode Before 2016”, authored by Forbes contributor, Jayson DeMers, offers insight on the upcoming platforms that social media professionals should expect this year. SlideShare and Shots are on the list as well as social shopping app, Wanelo.


Kimberlee Morrison, contributor to AdWeek’s SocialTimes, pens an article on the value of social media presence for consumers. Her article called “Consumers Value Social Media Presence — But Some Small Businesses Aren’t Buying In” reports on data from Enplug that shows that small business owners don’t think social media is a good value for their business. The results show that small business owners aren’t quite aware of the weight consumers give to social media content. “How Do you Create a Strong Global Marketing Campaign?” covers the timely topic of personalizing your global campaign. This article, authored by Courtney Huber, recommends that companies customize each campaign based the country and language.

Persuasive Picks – Week of August 3, 2015

“Less Than 10% Of Companies Are Using Marketing Automation, Here’s Why”, authored by Forbes contributor, Mike Templeman, discusses the important topic of marketing automation. This technology has been around for half a decade, but companies aren’t utilizing it due to an upfront time consuming implementation process.


Entrepreneur contributor, Rocco Baldassarre, reports on 5 online marketing tips for entrepreneurs. These tips include social media, testing new advertising channels, upselling and more. The article called “5 Online Marketing Basics Every Entrepreneur Needs to Know” also recommends utilizing tools such as Google Analytics and Facebook advertising.


Burson-Marsteller tops the list of PR firms in PRNewser’s “PR Agency Report Card (Part 1)”. This annual ranking of PR firms highlights the champions of communications in the PR world.