Persuasive Picks for week of 11/5/12

MarketingProfs‘ Molly Glover Gallatin illustrates how to tie the kind of rich, actionable customer intelligence you can glean from social media into five overarching marketing decisions in Five Marketing Decisions Social Media Should Be Shaping.

The term “content marketing” includes two intimidating words that can be difficult to hear lately, due to the increased amount of content being shared on social networks by just about everyone. Viral Traffic Specialist and Content Creator Amanda Ryan posts 5 Content Marketing Tips That Will Give Your Business a Competitive Edge on Business2Community.

Just because online marketing is a digital medium does not mean it has to be cold and impersonal; rather, as marketing continues its rapid shift online, businesses must learn to personalize their digital assets in order to stay competitive. Strategic Marketing Consultant and SocialMediaToday contributor Chris Horton provides 3 Simple Ways to Connect with Your Target Audience.

An emerging social media trend is creating fresh ways for companies to engage with customers. With the rise of the visual, social web, clever brand ambassadors and marketers are breathing new life into contest marketing. Evan Vogel explains that the visual web is giving digital contests a major shot in the arm in How visuals are reviving digital contest on iMediaConnection.

Persuasive Picks for week of 10/29/12

Did you know that, according to a recent study by Nielsen, around four out of every five smartphone owners now use their device whilst watching television? Shea Bennett posts an interesting infographic that takes a closer look at social television and the rise of the second screen on AllTwitterTV Goes Social – The Rise Of The Second Screen [INFOGRAPHIC]

Michael Cohn reminds Business2Community readers that relationships are at the heart of social media success for your business. He writes in Relationship Building Through Social Media that your online strategy must include the concept in some form and you should keep track of how much return on investment those relationships are bringing to your business; and offers several other principles to follow.

Are you using LinkedIn to generate leads or referrals? Brad Friedman at SocialMediaToday is guessing that there are features you may not be aware of in LinkedIn Company Pages: 5 Things You’re Probably Not Doing and thinks it’s time that you take advantage of the feature-rich LinkedIn Company Page.

Online video can engage an audience, help viewers retain information, and assist customers in remembering a brand. But how can you go one step further… and make your videos social? MarketingProfs‘ Jeff Fissel explains in Six Ways to Make Your Video Strategy More Social that video actively engages the users by soliciting comments, questions, and feedback; it creates conversations that take your videos to the next level.

Persuasive Picks for week of 10/22/12

In every industry there’s a bellwether that points to future trends. Do you know what it is for digital marketers? And more importantly, are you paying attention? Digital marketing industry insider Shelly Palmer speaks to iMediaConnection about the the changing technology landscape in How to predict the future of digital marketing.

Brand pages aren’t necessarily a new feature on LinkedIn, but recently the professional networking site revamped their brand pages in an effort to better connect the business to the customer and job hunters, with several new features reminiscent of what Facebook and Twitter are currently offering. Deborah Sweeney, CEO of MyCorporation explains Why It’s Time for Your Business to Get a LinkedIn Brand Page on SocialMediaToday.

With the rise of social media, word-of-mouth marketing is becoming a more tangible form of consumer influence. And, brands are out there in strong force tapping the digital space for “influencers” of all kinds. It sounds intimidating, but Nick Cifuentes, Global Social Media Director for Ancestry.com, offers some insightful guidance to Understanding Digital Influence and How to Engage – via ClickZ.

One of the reasons many businesses do not create and publish online content to serve their communities is the assumption it has already been done. Business2Community contributor Jeff Korhan writes that this assumption ignores the fact that most problems are chronic and original perspectives are the only way to slowly break them down to develop sustainable solutions, and provides 3 Ways Content Marketing Makes Every Business Better.

Persuasive Picks for week of 10/15/12

The key to being a good consultant of any kind is to ask the right questions, writes Michael Teitelbaum in a recent post at Marketing Trenches, and provides a list of 5 Questions Marketers Need to Ask Prospective Clients to get to the heart of a prospect’s challenges and aspirations – via MarketingProfs.

Visual networks are now changing the rules of engagement and agencies and brands need to find the best ways to measure and understand their customers cultures. Laurent Francois of SocialMediaToday explains How Instagram, Pinterest and Tumblr are Blasting Social Media Monitoring tools because there’s a fantastic bias supposing that people express themselves only through words, sentences and syntax.

LinkedIn has rapidly become the number one B2B social networking tool with over 175 million users from around the globe. So why would someone in your target audience choose to do business with you in LinkedIn? Online Marketing veteran and ClickZ contributor Jasmine Sandler says it’s not as easy as one-two-three, but provides some helpful tips on Creating Solid Business Relationships Through LinkedIn.

First impressions matter! Blog readers generally pay attention to the title and the first two paragraphs of any given post, and then decide whether to read the rest. Lydia Di Francesco gives content marketing tips to bring more attention to your posts in 6 Easy Ways To Write Headlines That Get More Clicks on Business2Community.

Persuasive Picks for week of 9/3/12

The balance of power in B2B public relations has shifted. No longer does the media hold all the cards, although they are still important influencers. Fast Company writer Wendy Marx provides some Best Practices In B2B PR to consider as the B2B public relations ecosystem continus to evolve.

B2B marketers have one of the most difficult and underappreciated jobs on the planet. Their mission is to create memorable brands out of some downright “unsexy” products. How do they do it? MarketingProfs‘ Russell Glass explains that the best B2B marketers are successful because they start with building a brand in How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate.

Using social media correctly is like putting your Rolodex on steroids. Perhaps the best thing about using social media is that it allows you to communicate with all of your contacts at once through status updates. But Melinda F. Emerson at The New York Times warns there are some important lessons to learn and gives some insights on How Not to Pitch Your Business in Social Media.

Are you one of the many marketers who launch their social media programs because they feel they need to and then scramble to understand both how they will make these work and how they will be managed? Online marketing veteran Jasmine Sandler urges you to stop chasing your tail and start Your Social Media Marketing Plan in 5 Easy Steps via ClickZ.