Persuasive Picks for week of 5/21/12

When consumers go online, they expect to receive the same personalized attention they get face-to-face, with engaging experiences throughout their decision-making process. To create those engaging online experiences, MarketingProfs guest blogger Jim Dicso gives readers Five Reasons to Create Online Videos for Your Customers. Did you know that social media users who receive excellent service [...]

Persuasive Picks for week of 5/14/12

Social media breaks the mold of traditional marketing where you measured success against a balance sheet. Forbes contributor Todd Wilms explains Why Social Media is the Ultimate “Pay-it-Forward” for Marketing and provides steps to get you started. In today’s business world, it is impossible to compete without a strong web presence to support you. Author [...]

Persuasive Picks for week of 4/30/12

Women Are More Social – When It Comes to Social Media, That Is writes Entrepreneur’s Mikal E. Belicove reporting the results of Nielsen’s latest State of The Media report that shows women are the alpha players on the social media playground. In How Products Participate In Social Media, expert blogger Matt Compton explains that the [...]

Persuasive Picks for week of 4/16/12

When Deborah Sweeney, CEO of MyCorporation, started to run her own business, she never would have guessed that a day would come when she’d be expected to update the internet on her life in 140 characters or less. To help CEO’s aspiring to join the Twitter-sphere, Deborah posts her advice on Becoming a “Corporate Executive [...]

Persuasive Picks for week of 4/9/12

Relatively few brands have used Tumblr in their marketing initiatives, and only a handful have done it particularly well. Michael Estrin explains that despite its lack of traction with brands, Tumblr has a solid following with agency folks, especially creatives in Why digital marketers can’t ignore Tumblr via iMediaConnection. Peter Himler recounts on The Flack [...]

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