Your Turn: What Can We Do Better in Public Relations?

Jeremiah Owyang’s recent Tweet about a question he was asked during a briefing – “What can we do better?” – made me think this is a question we should be asking the industry more often. Of course, we have regular discussions with our clients about what we, as an agency, can be doing better. But [...]


Don’t Let the Dog Groomer Cut Your Hair … or the Social Media Expert Run Your PR

Several conversations held with industry pals yesterday had me thinking a lot about public relations and the entire social media craze that is – in some minds – threatening the PR industry. I’ve been asked a lot of questions in recent interviews such as:
“What is social media?”
“Who should own the social media responsibility in business?”
“Should [...]


Can I Do My Own PR?

Last week I was in New York City to speak on a Fashion PR 2.0 panel about the use of social media in PR and marketing for the fashion industry. During the course of the evening, many interesting questions were asked. One in particular that stood out was from a budding fashion designer who asked, [...]


Systems Thinking & the Unintended Long Term Consequences of Slashing Your Marketing Budget Now

“If I was down to my last dollar, I’d spend it on public relations.”
- Bill Gates
I’ve been learning about Systems Thinking lately and I believe it applies to our blog post on Tuesday about why PR and marketing budgets should NOT be cut in a down economy (and of course, why our PR Stimulus offer [...]


Experts Say Don’t Cut PR in a Down Economy – PerkettPR’s “PR Stimulus Package” Can Help

In this time of economic uncertainty, many organizations pull in their marketing efforts and go under the radar in an effort to save money. However, some of the most experienced business executives have suggested that slashing PR and Marketing is the last thing you should do:
“Historically, PR, Marketing and Advertising budgets are the first to [...]

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