PR – A Great Thing, but Not a Miracle Worker

It’s a funny thing about PR…sometimes it’s viewed like other professions that people have a love/hate relationship with – like law enforcement, insurance providers, lawyers. Or like those that people expect magic from – beauticians, plastic surgeons, teachers. Here’s the thing. Anything can be branded, marketed, promoted. Anything can get a first look. But public [...]

“Trading cards here! Get your trading cards here!”

New PR Tips Collection to be Featured Weekly; Ultimately Producing a PR “Bible” Source: Uploaded by PerkettPR via PerkettPR on Pinterest What do baseball and PR have to do with one another? Other than individual performances adding up to a team win, maybe not much (although it could be a fun subject for a [...]

Avoid Costly PR Mistakes in Your Small Business

Some of the top CEOs in the world have come under fire recently due to PR mistakes in their companies. While PR is a critical aspect for any business – helping to shape how the public views a company – it can very often make or break a small business. Here are some vital tips [...]

Top 10 Do’s & Don’ts: A PR Executive’s Crib Sheet

It’s easy to play up the adversarial relationship between “Hacks” and “Flacks,” but the truth of this perennial love/hate relationship is that that we really do need one other. Although the value of PR professionals to journalists is often called into question, as this article points out, “the popularity of services like HARO and ProfNet [...]

Running a PR Agency – Big or Small, Challenges Remain the Same

Last week I was fortunate enough to be invited to the Council of PR Firms‘ Boston roundtable, to discuss industry and agency issues with fellow Boston agency leaders. This was my second time attending this annual event, and I again came away inspired, energized, reassured and enthusiastic. The folks I was lucky enough to sit [...]

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