PR Definition

We work in PR – and soon we’ll be able to tell you exactly what that means A while back I jokingly joined a Facebook group called, “I Work in PR and My family and Friends Have No Idea What I Do,” partly out of curiosity, but mostly because it’s true. Chances are the description [...]

5 strategic social media tips for PR pros

Fellow PR pros: Sure, you’ve got a Twitter account, a Facebook page and now a G+ account. You’re following key influencers and engaging with relevant media. But with time and attention at a premium these days, unless you’re using social media strategically, being active on such networks can sometimes do more harm than good. Below [...]

A “Win-Win PR Situation” for Abercrombie & Fitch

Apparel retailer, Abercromie and Fitch issued a statement on Tuesday titled “A Win-Win Situation,” in which it stated a “deep concern” over the association between Mr. Sorrentino and the brand. A&F offered up a “substantial payment” to Mr. Sorrentino “to wear an alternate brand.” For those of you that live under a rock, the above [...]

When Is Your Product Ready to Launch?

Many of our clients are passionate entrepreneurs and CEOs with brilliant ideas and products. Our role (or process for?) in bringing products to market begins as soon as we engage with a prospect. Below are five of the typical questions we ask each of our clients before we set a launch date and begin planning. [...]

“New Marketing” and “Social PR” are Simple. Talk With Me.

I constantly see chatter, blogs, articles and tweets out there about “New marketing” and “How PR works – or if it’s even necessary” now that social media is so mainstream, easy and accessible. Oy, I am so tired of the misconceptions that social media has somehow replaced these important roles in business. But I’m even [...]

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